Caroline Sxay

- Own global product & innovation roadmap across three international brands of 2Ride Group(Shark Helmets, Bering, Segura) - Lead cross-brand teams and drive B2B → B2C transformation - Strengthen consumer-centricity, performance innovation and GTM alignment

- Owned global product strategy and vision for the Performance Running Shoes & Women Apparel categories grounded in deep consumer insight and performance trends - Led end-to-end product lifecycle, from discovery and testing to industrialization and GTM - Orchestrated large-scale cross-functional collaboration across Product, Design, R&D, Supply Chain, Sales and Marketing - Acted as strategic interface between product teams and executive stakeholders

- Defined and executed brand and product strategy for the Outdoor category in China (2,000+ SKUs) - Built and led a 30-person organization across Product, Marketing and Commercial functions - Successfully launched and scaled the Quechua brand in the Chinese market - Held full P&L responsibility, driving growth, profitability and long-term brand equity

- Managed a pan-European running textile portfolio (500 stores, 1,000+ SKUs) - Led product selection, pricing strategy, forecasting and business action plans

- Recruitment, training and staff management to guarantee customer satisfaction and profitable business targets - Management of department sales from local commercial policy, inventory and layout. - P&L control. .

- Coordinate the European launching of Micra car in Europe (volume, production, launching calendar and events…) - Sales trend analysis by country - Demand planning management from production (Sunderland factory) to implementation

Include one year intern ship at Hewlett Packard (Grenoble) as Marketing Team Leader in Software Services Division Europe.

7 weeks intensive bootcamp in Digital Product Management mixing theory and practice. 💎 Methodologies: Double diamond, Lean, Design thinking, Agile (SCRUM, Kanban) 🎯 Strategy : Vision, OKR, North Star Metric, Roadmap, Product Market Fit, Growth 🔎 Discovery : User interview, Persona, Customer Journey, Data analysis 🦄 Design : Wireframing, mockup, prototyping, user testing 🚀 Delivery : MVP, Epics, User stories, backlog priorisation, prints ✂️ Priorisation techniques : Impact vs Effort, MoSCow, RICE, T-Shirt sizing 🛠 Tools : Airtable, Soft, Notion, No code, Sigma, Whimsical, Miro, Trello

Learn how to extract, clean, analyze and process data using Google Analytics, SQL, Python, Tableau and Machine Learning. https://jedha.co/

Part of EDHEC Business School Program. Completed Chinese economics and International Trade programs in Chinese; acquired language full proficiency and deep understanding of Chinese culture.