carolyn phillips

Provide strategic marketing counsel and support to leadership team. Consulting expertise includes client-based project work focused on branding initiatives, market research and analysis, website expansion and refresh, video creation and production, and digital/social media planning.

Recruited to fill unique marketing position encompassing corporate strategic planning, brand management, and marketing consulting responsibilities for $600M Ingredient Business. Led NutraSweet advertising and promotion development and execution of $25M budget.

Recruited by President to serve as key member of original WBC start-up management team. Created and led its communications capability and its global marketing and public relations efforts - advertising, database marketing, event marketing, materials development and production, and on-line activities including the website and electronic newsletter.

One-On-One Sports is a radio broadcast company that grew during tenure from a ten-person start-up to the nation's largest sports talk radio network. Hired by CEO as member of start-up senior management team. Responsible for all marketing and communication functions for this national network, its owned-and-operated stations, and its affiliates. Managed all creative and outside public relations agencies, five-member team and an annual $6M budget. Marketing efforts included branding work, television, print and outdoor advertising, consumer promotions, trade show participation, website, and all value-added marketing tools for affiliates resulting in a nationally recognized, respected sports broadcast brand.

A start-up telecommunications firm that provided hardware, software and consulting tools for Fortune 500 companies requiring Interactive Voice Response capabilities for marketing and customer service applications. Hired by CEO to establish and manage overall marketing function for the new company. Responsible for marketing material development, media relations, corporate trade show presence, managing Remote Agent product business, and providing telecommuting expertise to senior management and sales force. Participated in the founding and operations of the Board of Directors for the Metropolitan Atlanta Telecommuting Advisory Council.

Recruited to raise level of field marketing to support National Account fountain soft drink customers for company’s largest region, representing four million gallons in business and $25M in revenue. Responsible for marketing projects and new business pitches involving the full range of food service industry accounts including Jack-in-the-Box, Winchell Donuts, Knotts Berry Farm, Carl's Jr, IHOP, Disneyland and Mann Theaters. Trained and coached salespeople in all areas of marketing, jointly managed customer relationships and responsibilities. Awarded highest Coca-Cola personal performance rating.

WBC was named one of the top 10 economic development organizations in the country. Reporting directly to the President, Phillips is responsible for creating, developing, and leading strategic initiatives and external partnerships to further World Business Chicago’s mission. She also functions as a value-added marketing consultant to partner organizations and other WBC departments. She initiated and led the Branding work for WBC which serves as the foundation for its marketing efforts. Phillips also created and runs The Universities Initiative - an innovative partnership with Chicago’s top universities to integrate them into all aspects of the city’s economic development efforts. Additionally, she heads the Corporate Engagement responsibilities for WBC, including leading the The Plan for Economic Development’s Fellowship Program.

Activities and Societies: Dual major in psychology and organizational communication. Executive board member, Delta Gamma Sorority.

Activities and Societies: Concentrations in marketing, health care management, and finance. Interned at Northwestern Memorial Hospital.