carolyne rushton

Led a team of nine Product Marketing Executives responsible for a wide range of brands and product categories, duties included the setting and monitoring pricing strategies, delivery of marketing development funds (MDF), vendor training programmes, organising product promotions, product positioning in direct mail, online, internal sales collateral, external advertising, as well as regular one to one coaching and setting personal development plans for all team members.

The role covered the full marketing mix - direct mail, e-Marketing, events and exhibitions, on and off line advertising, research projects and PR. Responsible for the definition, management, project planning, communication and measurement of the Marketing and Campaign Plan for Equanet Public Sector, with a team of direct reports.

Developed brand strategy, and sales support activity, including a campaign tool kit for PC World stores which drove a net uplift in sales revenue in excess of 40%

The role covered product marketing of office supplies, small peripherals, stationery and PC accessory products and the management of a team of three direct reports.

DSGi Business was part of Dixons Retail Ltd a FTSE 250 company and one of the largest electrical retailers in Europe. Dixon's B2B brand portfolio covered Equanet, PC World Business, and Microwarehouse;

Partner Marketing Manager for CDW UK working with the all the industry’s leading brands that are shaping today’s market, Microsoft, VMWare, HPE, Dell. In total my team delivers plans and marketing campaigns for just over 70 of our partners.

The Nycomm Group is the UK’s category-leading unified communications and network infrastructure solutions specialist. Comprising of flagship brands that include; Nimans, Rocom, VideoNations and Nimans Home, as part of a £100m turnover operation. My role encompasses the full marketing mix from strategic planning to ROI reporting across all Nimans Sales Channels.