Caroline Yap

Media Planner @ OMD APAC

About

Being a motivated person who enjoys having a touch of a challenge to grow, reach and engage with brands. I have found interest in the digital marketing landscape using relevant marketing strategies to maximize the reach of brands. My aim is to widen my horizons with different viewpoints, in different industries/organizations.

Country

Singapore

City

Singapore

Industry

Marketing & Advertising

Skill

Data Analysis, Communications Planning, Teamwork, Problem Solving, Project Management, Corporate Events, Marketing Communications Planning, Public Relations, Event Production, Content Strategy, Social Marketing, Social Media Measurement, Marketing Strategy, Marketing, Interpersonal Skills, Product Development, Interpersonal Relationships, Advertising, Leadership, Administration

Experience

Media Planner

OMD APAC

2025-1 - Present · 1 yr 9 mos

Media Account Executive

OMD APAC

2023-5 - 2025-4 · 2 yrs

Siingapore

Marketing Communications Executive

The Hidden Door Group

2021-6 - Present · 5 yrs 4 mos

Tan Boon Liat Building

Duties Handled: 1. Onboarding F&B's restaurants onto Delivery platforms 2. Web designing 3. Drive Public Relations for F&B restaurants through influencer marketing, news articles 4. Curating all marketing promotions and performing promotions strategy 5. Curate and manage the company's social media contents, google reviews 6. Monitor Social Media & Google Analytics statistics on website traffic 7. Events management which includes weddings, birthdays, corporate

Marketing Assistant

iCHEF Co., Ltd.

2020-7 - 2021-1 · 7 mos

Singapore

Projects handled: 1. Brainstorming of ideas and execution of content marketing - For weekly content publishments interviewed award-winning clients such as Hathaway, A Noodle Story, Chicken Up, and more. 2. Curate designs and brief design team to create designs, banners, and EDMS for iCHEF 3. Handled iCHEF's community platform (Whatsapp) and beef that channel up with daily interactions/ event 4. Monitor KPIs for paid ads on Facebook 5. Monitor Google Analytics statistics on website traffic

Production Assistant

Jack Morton Worldwide

2019-5 - 2019-8 · 4 mos

Singapore

I have gained an opportunity to experience how planning events on a larger scale are beyond the boundaries of classrooms. I have assist in communicating with vendors, client and development of event logistics, including agendas, timelines, task lists, and event programs.

Education

RMIT University

Marketing

2018 - 2021 · 3 yrs

I enjoy adding creativity to my daily work. With the knowledge gained from my degree, I would be able to aid the company that I would be joining in the future with new and improved ideas. Through my university studies, I have gain leadership abilities such as taking the lead to initiate conversations to form groups and come up with ideas for projects.