Caroline Pye

My current client base covers a broad range of sectors - Visitor Attractions, Charity & third sector, Veterinary, Sport and Leisure, Property and Brand agencies. [Dynamic Earth | QMU | DUO Property Stylers | Summer Camp Scotland | West Lothian Leisure | IVC Evidensia | StudioLR and more] I am a hugely passionate and experienced Marketing, Brand and Communications specialist. I thrive off understanding customer needs that bring brands to life and creating successful campaigns. From short-term campaign support to strategy thinking & planning (and everything in between), I provide expert marketing advice and help you deliver bright ideas designed to get people talking - and have some fun along the way. Strategy & Planning | Research and Insight | Audit and Discovery | Brand Development | Digital Delivery | Project Management

•Report to the Head of Marketing and assist with the development, implementation and monitoring of venue marketing plans •Assist on the implementation of the brand guidelines and the associated venue presentation guidelines •Generate, update and manage the promotional calendar and critical time paths for all brand marketing activity across 31 venues and services •Working closely with the research department on customer profiling and consumer insight to ensure that all campaigns reach the target audience and achieve set targets •Lead all venue refurbishments, coordinating all marketing Communications activities from start to completion •Working closely with design agencies and media buyers to ensure brand consistency in all literature that is produced within timescales and budget

•Coordinate and manage the fitness class programme across 11 venues •Working with marketing to produce the timetable 3 times per year and other pieces of material •Engaging new service providers and ensuring that qualifications and licences were up to date •Compiling monthly usage reports, taking action on underperforming classes •Carrying out monthly customer evaluation of classes •Lead quarterly meetings with venue managers to ensure consistency, information sharing and the introduction of new and innovative classes

• Key accounts with brands such as Kellogg, Orange, Smirnoff and Guinness • Travelling throughout the major cities in the UK • Team leader, managing a team of 6 organising travel and accommodation arrangements and setting the event itinerary • Led and coordinated the teams in sampling, leafleting and demonstrating products • Writing detailed evaluation reports to ensure that the key objectives were met • Organising of invoicing and general administration work