Caroline Piedade

Internal Communication Coordinator @ Itaú Unibanco

About

Seasoned corporate communications professional with over 15 years of experience across diverse industries, including pharmaceuticals, food, technology, sports, nonprofit, and finance. Demonstrated expertise in strategic management of internal and external communication, corporate events and institutional initiatives, ensuring alignment with organizational directives to strengthen brand reputation, media presence, corporate culture and employee engagement. Leadership in Internal Branding & Corporate Campaigns: spearheaded internal communication and institutional campaigns, developing and executing internal communication strategies to drive employee engagement and alignment with key corporate objectives. Strategic External Communication: developed and managed external communication strategies to enhance corporate reputation through events, press trips, press kits, social media and executive positioning. Corporate Events & Stakeholder Engagement: coordinated internal and external events, including conventions, workshops, training programs and brand activations. Oversaw vendor management, scheduling, budgeting and infrastructure to ensure excellence in execution. Crisis Communication & Stakeholder Alignment: mediated corporate communication between employees, executives and key stakeholders, ensuring message consistency and institutional image enhancement. Led crisis management efforts, developing contingency plans for effective and rapid response. Internal Branding & Digital Content Strategy: implemented corporate branding campaigns and developed content for internal communication channels, including newsletters, corporate TV and internal social media. Content Management & Multichannel Strategies: managed institutional materials, multimedia content and corporate announcements, ensuring alignment with business objectives and stakeholder engagement. Performance Metrics & Organizational Communication Enhancement: monitored communication performance indicators and impact measurement of internal and external communication initiatives.

Country

Brazil

City

São Paulo

Industry

Banking

Skill

Identidade visual corporativa, Redação de conteúdo para web, Transformação digital, Planejamento integrado de comunicações de marketing, Redação para SEO, Comunicação escrita, Relações de mídias estratégicas, Formulação de políticas de RH, Estratégia de marketing, Criação de relacionamentos, Produção de eventos, Treinamento e desenvolvimento, Publicidade em mídias sociais, Curadoria, Marketing esportivo, Desenvolvimento de políticas e procedimentos, Organização de conferências, Elaboração de workshops, Planejamento de comunicações de marketing, Marca e identidade visual

Experience

Internal Communication Coordinator

Itaú Unibanco

2025-7 - Present · 1 yr 2 mos

São Paulo, Brazil

Managed the planning and execution of internal communication campaigns. Developed employee engagement strategies around key business priorities through the creation of multimedia content across multiple internal and external platforms. Led budget management for the communications area and coordinate external agencies.

Event Coordinator

Itaú Unibanco

2025-1 - 2025-8 · 8 mos

São Paulo, Brazil

Managed the planning and execution of internal corporate events for the Small and Medium-Sized Enterprises (SME) business unit. Developed engagement strategies for participants, ensuring alignment with corporate objectives. Oversaw vendor partnerships, event logistics and budget optimization to maintain excellence in execution.

Specialist in Internal Communication & Strategic Partnerships

Itaú Unibanco

2022-6 - 2025-1 · 2 yrs 8 mos

São Paulo, Brasil

Led internal communication efforts and strengthened brand identity for the Inteligência Financeira (Itaú’s news website). Developed internal communication strategies to engage employees on financial planning and investment topics. Negotiated and established strategic partnerships to expand content distribution. Coordinated corporate communication and integration initiatives within the Itaú ecosystem.

Senior Communication Analyst

Itaú Unibanco

2020-10 - 2022-6 · 1 yr 9 mos

São Paulo, Brazil

Managed corporate media relations, supporting business segments including Retail, Client Services, Open Finance, Marketing and High-Net-Worth Clients. Led corporate crisis communication planning to mitigate reputational risks. Developed strategic social media content and executive communication training.

Mid-Level Communication Analyst

Itaú Unibanco

2018-7 - 2020-9 · 2 yrs 3 mos

São Paulo, Brazil

Managed press relations and corporate communication strategies for key business areas, including mortgages, insurance, and investment products. Coordinated media monitoring and institutional branding strategies.

PR Supervisor

Ajinomoto do Brasil

2015-4 - 2018-6 · 3 yrs 3 mos

São Paulo, Brazil

Led press relations, influencer partnerships and brand communication strategies. Managed brand activations and influencer collaborations to enhance market positioning. Developed media audits and communication manuals for corporate use.

Account Executive

AND, ALL

2014-11 - 2015-4 · 6 mos

São Paulo, Brazil

Managed strategic communication planning for Danone, overseeing press relations and influencer outreach. Coordinated corporate interviews, media training and media trainingation coaching.

PR Coordinator

Santos Futebol Clube

2012-7 - 2014-10 · 2 yrs 4 mos

Santos, Brazil

Led press relations and branding strategies for the club. Managed international branding initiatives and global partnerships. Content producer: articles published on the official website and Santos TV Santos FC Communication & Branding Initiatives: Led high-impact marketing and communication campaigns for Santos Futebol Clube, including institutional projects, international brand expansion and sports marketing activations. FIFA World Cup 2014 Activation: Managed brand presence and institutional partnerships during FIFA World Cup 2014, overseeing international press coverage of the Mexican and Costa Rican national teams. Strategic Partnerships & Global Events: Collaborated with UNICEF and major sponsors for social responsibility campaigns and organized international press events, including #MeuNatalSantástico and Special Mother’s Day Tribute – Santos FC.

Account Executive

Ketchum

2009-2 - 2012-6 · 3 yrs 5 mos

São Paulo, Brazil

Developed communication plans for major corporate clients, including LG Electronics, Boehringer Ingelheim, Philips Healthcare, Takeda, Pfizer and Ajinomoto do Brasil. Led media training programs for executives. Organized corporate events and marketing activations.

Education

USP - Universidade de São Paulo

Gestão e Transformação Digital

2024-3 - 2025-9 · 1 yr 7 mos

The course trains students to become specialists in digital transformation, focusing on managing initiatives aimed at improving processes, actions and operations of companies in line with developments in their related sectors.