Caroline NGUYEN

Commercial director @ FLEXOLI

About

Seasoned multicultural executive with extensive commercial, market development, customer facing and portfolio management experience (20+ years) in the chemicals industry across the MENA region Strong people management and interpersonal skills, with a proven ability to bring together cross-functional teams. Established track record in performance-driven environments, with an entrepreneurial, pragmatic approach to problem-solving and a strong emphasis on results. Industries of expertise: Polyurethanes, Coatings, Home and Personal Care. Areas of expertise: 1.) People and talent development 2.) Revenue growth, Profit & Loss management 3.) International business development (Europe, MEA) 4.) Managing complex value chains, manufacturing to sales and distribution 5.) Market intelligence and ad-hoc strategies 6.) Ability to build strong business relations with customers 7.) Diversity & Inclusion, women empowerment

Country

City

Morocco

Industry

Chemicals

Skill

Amélioration des performances, Business, Français, Leadership des ventes, Gestion pertes et profits, Réseautage, Coaching, Sens de l’organisation, Établissement du budget, Résolution de problèmes, Indicateurs de performance, Négociation de contrat, Développement des personnes, Partenariats stratégiques, Travail d’équipe, Gestion des talents, Compétences interpersonnelles, Leadership d’équipe, Stratégie de sourcing, Gestion de projet

Experience

Commercial director

FLEXOLI

2025-9 - Present · 1 yr 1 mo

Managing Director Maghreb / Senior Sales Manager Middle East & Africa

Dow

2016-1 - 2023-1 · 7 yrs 1 mo

Casablanca, Morocco

• Managing Director – Maghreb (Morocco, Algeria, Tunisia) Jan 2016 – Jan 2023 Casablanca, Morocco ∗ Managing DOW's legal entities in Morocco and Algeria ∗ Driving regional growth (across business lines) and generating public sector business opportunities ∗ Keeping a pulse on industry trends, opportunities and assessing DOW's competiveness in the Maghreb region ∗ Working closely with DOW's Public Affairs team to strengthen DOW's influence in the region ∗ Optimizing resource allocation and deployment ∗ Member of IMEAT leadership team • Senior Sales Manager PU component– Middle East & Africa (MEA) Oct 2021 - Jan 2023 (additional responsibilities) Casablanca, Morocco ∗ Leading the DOW PU component (Polyurethane) sales team in Middle East & Africa (day-to-day people management, people development, etc.) ∗ Accountable for implementing the global sales and marketing business strategy across the MEA region ∗ Responsible for margin growth, forecast accuracy (price & volume) ∗ Execution plans development and monitoring ∗ Working closely with different functions (product manager, supply chain , technical, regional managers), to drive results within the MEA region ∗ Working closely with channel partners, aligning priorities and price management ∗ Close contact with key customers

Business Manager

Avm Chim

2015-1 - 2015-12 · 1 yr

Casablanca, Morocco

* Business development, particularly exploring new business opportunities in Western African countries * Sourcing raw materials, optimizing costs and suppliers' network * Developing a new cosmetic product line : concept & design, market research, business plan, manufacturing, distribution

Commercial Manager

Brenntag

2002 - 2014 · 12 yrs

Casablanca, Morocco

• Commercial Manager Brenntag Morocco 2006 - 2014 Casablanca, Morocco * Sales Management (5-member sales team) * Setting sales budget/ forecast & follow up of results * Purchasing (all industries : specialty + commodity products) * Price Management * Stock Management * Sales team restructuring : creating a new, country-specific model * Setting objectives & Incentive plans for the team * Key account management • Business Manager Maghreb 2004 - 2014 Casablanca, Morocco * DOW Chemical Focal point for Brenntag Maghreb (Algeria, Morocco, Tunisia) * In charge of all DOW purchase for Maghreb region / all industries - Direct & Distribution business * Setting strategies/ Business Units & Following up of results * Strategic new Business development & growth * Setting Budget & Forecast per country / industry / product * Key accounts Management for Maghreb region * Reporting to DOW on all Maghreb activities