Caroline Mulloy

Senior executive responsible for leading Syniverse's Global Marketing function, encompassing demand generation, field marketing, events, product marketing, brand, and corporate communications. Provide strategic insight and direction to formulate and validate Syniverse's go-to-market strategy, including collaboration with Product, Sales, Strategy, and other cross-functional teams to tell the Syniverse story, drive revenue-generating opportunities, and improve the customer experience.

Responsible for global marketing function including communications, brand, demand generation, and product marketing. Meet Syniverse, the world's most connected company: The connected world is ever-expanding—more people, more devices, more networks, more companies, more communications. As the volume and velocity of those connections grow, the possibilities increase exponentially. Syniverse accelerates the promise of the intelligently connected world. Our pioneering platforms transform how information is exchanged, so our partners can unlock the full power of communications technology. Seamless transactions. Urgent alerts. Personalized messages. All delivered immediately, reliably, and securely, billions of times per day. Wherever connections are made, we’re there to drive the innovation needed to reimagine today and fuel the experiences that will reshape the future.

Led Brand, Customer and Employee Experience, and Internal and External Communications for Syniverse, a global B2B communications technology company, owned by the Carlyle Group.

New role created with and reporting into C-Suite, leading Brand at Syniverse, to define, manage, and grow the Syniverse brand. Ownership for brand strategy, messaging, positioning, brand architecture, naming, brand voice, visual identity, and internal and external activation and stakeholder management.

Global Product Marketing lead for Enterprise business, covering Retail, Financial Services, Travel & Hospitality, and OTT sectors and including mobile engagement, mobile marketing, and mobile security portfolios. Led team responsible for market research, positioning, go-to-market strategies, and content production for Enterprise line-of-business, which grew ~15% YoY during this time.

Responsible for strategy, innovation process, and business development opportunities. Developed new innovation process resulting in both internal and external investments, including a $45M investment in Vibes (June, 2016). Led a team responsible for business case production including market/trend analysis, consumer insights, financial modeling, product marketing, pitch materials, go-to-market planning, build/buy/partner analysis, and more.

Responsible for strategy, execution, and marketing of content beyond new release movies. Created business models for Original and Exclusive content, managed multi-million dollar content budget, and led cross-functional teams to launch multiple initiatives leading to statistically significant increases in revenue.

Chief of Staff and Strategic Advisor to Redbox Founder & Outerwall COO, during which time the company grew from ~$1.4B to ~$2.2B in revenue and was #15 on Fortune's 100 Fastest-Growing Companies (2012). Selected by CEO to lead executive-level team tasked with a corporate rebranding including determining new brand strategy, name, visual identity, brand voice, and ticker symbol for Coinstar, Inc. (renamed Outerwall) and rang opening bell on The NASDAQ Stock Market. Served as a conduit between executives and COO. Prepared internal and external presentations, including presentations to investors, analysts, and the Board of Directors. Ran weekly executive meetings for both the COO and CEO, and attended COO’s daily meetings.

Responsible for consumer insights and research, competitive assessment, market forecasts, and strategic support for new business innovation. In-depth focus on formulating business plan for Redbox entry into digital market, ultimately resulting in the “Redbox Instant by Verizon” joint venture.

The Parthenon Group (currently Parthenon-EY) is a global strategy consulting firm. Analyzed 30+ private equity transactions in industries focused on consumer products, retail, and media. Created customer surveys, conducted market research, built financial models, ran macroeconomic models and formulated recommendations on investment decisions. In depth-focus on ideation including identifying and researching key consumer and market themes, synthesizing research, conducting focus-groups, organizing strategic ideation sessions, and building detailed business plans and financial models for new business concepts.