Caroline Maselli

Director of Merchandising @ Well.ca

About

I am a skilled merchant with years of experience in both the retail and online channels. I exercise strong analytical and strategic skills to evaluate and understand product performance, consistently outperforming sales and net margin growth targets for the categories for which I am responsible. I have the ability to understand and leverage customer buying behaviours and current market trends when establishing an assortment strategy, pricing and promotions. I have both private label and line buying experience allowing me to successfully negotiate with vendors while building strong relationships.

Country

Canada

City

Greater Toronto Area

Industry

Retail

Skill

Leather, Trend Analysis, Apparel, Merchandising, Fashion, Brand Development, Retail, Trend, Visual Merchandising, Customer Service, Fashion Buying, Fashion Design, Inventory Control, Inventory Management, Retail Buying, Styling, Sewing, Textiles, Store Operations, Store Management

Experience

Director of Merchandising

Well.ca

2018-8 - Present · 8 yrs 2 mos

Toronto, Ontario, Canada

Category Manager, Food

Well.ca

2016-7 - Present · 10 yrs 3 mos

Toronto, Canada Area

Responsible for all buying activities related to Green and Natural Foods

Category Manager, Girls Toys

Indigo

2013-8 - 2016-2 · 2 yrs 7 mos

Responsible for all buying activities related to Girls Toys for both retail and online channels -key categories managed include: -American Girl -Melissa & Doug -plush and dolls -make believe -arts and crafts -kids room decor and accessories