Caroline Fiss

As Tarte’s in-house photographer, I capture on-model and campaign photography across digital, social, and marketing channels. My role blends technical expertise with creative direction to produce impactful imagery that embodies the brand’s identity and resonates with its audience.

Freelance photographer. Conceptualize, organize and execute shoots from pre to post production for fashion, commercial, editorial, portrait, product & event. Clients include: Givenchy Beauty, Sisley Paris, Moroccanoil, One/Size Beauty, The Daily Front Row, Sisley Paris, Lagos, Alexandre Birman, Schutz & more..

Photographing New York Fashion Week, A-list events, and writers to create imagery for stories. As well as some covers for the magazine. As an intern in 2016, I worked closely with lead photographer Giorgio Niro to coordinate editorial shoots for Summer issues and was involved in the planning of all aspects. I also worked closely with the Photo Editor in curating content for print.

Xcel Brands, Inc. owns and manages the Halston, Isaac Mizrahi, Judith Ripka, Victor Glemaud, Lori Goldstein, C. Wonder, and Longaberger brands. I photograph all brands for campaigns, editorials, e-commerce, and various social media content. Working closely with the Creative Director and Producer to conceptualize, coordinate, and execute photoshoots from on model to still life.

Created multimedia content for sorority recruitment's strategic goals. Lead and directed committee members to create strategic message planning for the sorority and its brand identity. This position required creative problem solving using multimedia and social media marketing.

Collaborated with the Design, Multimedia, News and Sports Cheif Editors to produce and curate visual content for print and digital platforms. Managed a photo staff and oversaw staff assignments, preproduction pitches, production and post production.

Taught and worked with dance teams at camps, conventions, workshops and judged dance team competitions around the country. Managed staffs per event. As part of the Social Media Team, I promoted and marketed Varsity brands and UDA activity on Instagram and Twitter. I implemented strategies to improve brand presence on social media platforms.