Caroline Ross

• Compile market research, write press releases, produce traffic reports, work media events, and assist with advertisement placement

• Coordinated special events relating to upcoming travel opportunities, executing distribution of social media announcements • Developed marketing plans for student travel and coordinating excursion itineraries, including development of client base

• Acted as liaison with vendors and store to assure timely merchandise deliveries; priorities included evaluation of stock levels, social media content, goal setting, and development of key personnel • Developed cooperative working relationships with retail owners and other managers; including advising staff of available promotions, securing approval for displays, and assuring products were priced correctly • Implemented promotional strategies and achieved over 17,000 followers on Instagram; instrumental in store volume, including highest sales day in company history

• Collaboratively created daily social media content, including planning weekly photoshoots and customer incentives, recruiting over 4,000 Instagram followers in under 4 weeks • Created weekly advertising emails that generated $8,000 in sales, a direct result of consistently analyzing customer needs and new trends • Developed and maintained brand’s Shopify platform, including setting up new and sale merchandise in working studio setting • Recognized for illustration and technical skills, including the design of three prints used in KOCH’s Spring and Summer 2020 line

• Acted as the location’s visual fashion merchandiser; highlighted current fashions through planning window and store layout • Conceptualized and designed for exclusive jewelry line, including the implementation of a social media-focused marketing plan • Developed a wide range of social media strategies, including the direction of photoshoots, while supplying product knowledge to sales staff and clientele • Interpreted, analyzed, and responded to all reports, including selling reports, seasonal plans, and ensuring adequate stock was on hand

Cum Laude Honors