Carolina Okubo

- Our competitive edge lies in a humanized approach focused on strengthening self-esteem. Many who come to us face devaluation, workplace harassment, and a lack of recognition that weakens their confidence. We help each individual rediscover the incredible professional they already are, restoring their confidence and brilliance. This personal empowerment is the foundation that transforms careers and lives. - Our method is based on three pillars: self-awareness, personal branding, and employment tools. By the end of our mentoring sessions, students know how to create an outstanding resume, optimize profiles on platforms like LinkedIn, Gupy, Vagas, and Catho, and confidently tackle interview questions. - I have repositioned 85% of students within 60 days through practical and personalized mentoring, boosting their self-esteem and financial stability. I have doubled salaries for dozens of students by enhancing LinkedIn and resumes optimized for ATS, improving their financial security and quality of life. - Through tailored branding strategies, I’ve positioned professionals in leadership roles across Brazil, Europe, the U.S., and Canada. For those over 50, I’ve used storytelling to highlight experience as a competitive edge, proving that age is a valuable asset. - With this method, professionals leave behind undervalued roles and step into positions where their skills and talents are truly recognized. - The mission of PraCarreiras is to empower professionals to achieve concrete, lasting results, transforming not only their careers but the job market itself.

- Full-cycle management of new partnerships focused on enhancing digital performance and achieving a 100% ROI; - Negotiation with digital platforms, including detailed calculations and projections for short- and long-term investment returns. We conducted tests with diverse audience profiles beyond Empiricus' typical customer base on Facebook campaigns, achieving three times the revenue without increasing investment in the platform; - Analysis and monitoring of sales pacing with monthly performance projections; Influencer project: testing various influencers with aggressive negotiations. One product launch campaign, featuring a series of posts and stories, delivered a 400% return. By testing different types of influencers, we identified the most effective ones for our marketing initiatives; - Organized partner platforms by channel (email marketing, affiliates, remarketing, and social media) and developed detailed investment and financial return reports. This data organization enabled a more strategic overview of all marketing partnerships, resulting in higher profitability for the team; - Additional responsibilities included: weekly results presentations to company directors and CEOs, launching and monitoring team targets, reporting KPIs and forecasts, developing marketing plans with budget allocation, and forecasting financial returns.

- Managed a team of 15 analysts and interns specializing in Google, Facebook, Remarketing, and Display campaigns. My goal was to deliver the best financial and brand results for each client in my portfolio by developing digital marketing plans tailored to all stages of the sales funnel. - Led a Black Friday campaign for a retail client that became a Facebook success story. Facebook itself highlighted our sales strategy and the results achieved during Black Friday. The strategy involved creating detailed schedules, forecasts, and investment pacing controls for each day of the campaign, with performance breakdowns by audience segment and campaign channel. This success case is part of Facebook’s portfolio. - Additional responsibilities included: creating monthly media plans for high-investment clients, organizing meetings with digital platform providers to develop new strategies, analyzing data, and preparing reports with conclusive insights.

- Project coordinator for online initiatives at iProspect – Dentsu Aegis Group. Strategic planning for digital media business initiatives for global clients, including Search, Display, Social Media, Affiliates, BI, SEO, and Content. - Development of commercial proposals and presentations in both English and Portuguese. Data analysis, benchmarking, budget management, and deadline tracking. Client retention and relationship building focused on achieving results and meeting KPIs. - Business development within the agency through routine coordination, monitoring, and providing strategic insights.

Project: Marketplace | Department: Marketing Objective: Develop the marketing department for the new B2W Marketplace project (Submarino and Americanas.com). Acted as a liaison between the Marketplace commercial team and brand marketing to promote partner product campaigns and secure marketing share in overall sales results. Strategies included email marketing, price comparison tools, banner placement, social media campaigns, and organizing targeted events.

On-the-Job Project (July 2013): Submarino PPC Marketing Objective: Reduce remarketing ad cost through investment analysis and CPC adjustments across sales categories. Result: Reduced ad cost from 21% to 8%, while tripling monthly revenue. Job Rotation across Departments: - Customer Service (SAC): Developed a motivational campaign to reduce absenteeism in a 450-employee operation. Resulted in a 3% drop in absenteeism and an increase in customers served, from 49,000 to 96,000. - Travel: Analyzed marketing strategies of national and international OTAs and planned engagement initiatives for social media platforms (Facebook, YouTube, and Pinterest) and mobile sales. - Delivery: Standardized processes (SOP) for a logistics provider undergoing acquisition. Conducted interviews across all departments and analyzed challenges and opportunities related to the transition. - Telemarketing Sales: Led a team with the lowest conversion rates in the Americanas operation. Achieved a 10% increase in sales, contributing approximately R$60,000 in one month. - Logistics: Developed an ABC curve for a high-risk area of operations. Analyzed stagnant items and departments that hindered product turnover, identifying key areas for improvement.