Carolina Lobo

Communications Manager @ Interfarma

About

I have been working with communications for organizations of the health sector for 20 years. Broad experience with pharmaceutical companies, medical devices, hospitals, health insurers, and trade associations. Strong background on corporate and therapies communications, from prescription to consumer healthcare and innovative treatments. Expertise on the development of disease awareness and education campaigns; media relations strategy and execution; content production for social media, engagement with patient advocacy groups and medical societies; influencers strategy; key opinion leader mapping and engagement; stakeholder mapping; market access support; executive positioning; media training; speaker training; crisis management; relationship with digital influencers. Specialties: Public Relations, Corporate and Brands Communications, Reputation Management, External Communications.

Country

Brazil

City

São Paulo

Industry

Public Relations & Communications

Skill

Segurança dos pacientes, Microsoft Office, Iniciativas estratégicas, Negócios, Gestão de reputação online, Política de saúde, Gestão de projetos, Relatórios e análises, Influência social, Capacidade analítica, Mídias sociais, Liderança estratégica, Programas de comunicação, Health Communication, Focal Point, Business Knowledge, Relacionamento com stakeholders, Estratégias de mídias sociais, Strategy Implementation, External Relations

Experience

Communications Manager

Interfarma

2024-8 - Present · 2 yrs 2 mos

Vice President at Weber Shandwick Brazil | Consultora Sênior de Comunicação

Weber Shandwick

2018-7 - 2024-8 · 6 yrs 2 mos

São Paulo, Brazil

Healthcare Practice Head | Diretora de Comunicação em Saúde

Weber Shandwick

2013-4 - 2024-6 · 11 yrs 3 mos

Sao Paulo

Brazil healthcare practice leader and accounts director

Manager (Health practice)

Edelman

2011-7 - 2013-4 · 1 yr 10 mos

Sao Paulo

Health practice leader, responsible for new business and accounts management. The role included development of communications proposals and pograms and strategic counseling to our clients of the pharmaceutical, medical devices and food industry.

Supervisor (Heath practice)

Edelman

2008-7 - 2011-7 · 3 yrs 1 mo

Coordinated the health group accounts, having worked mainly for pharmaceutical and medical devices companies. Some of my clients have been: Merck (MSD), AstraZeneca, Becton Dickinson, Lilly, among others.