carolina gonzalez

Marketing and Sales through advertisement and research at Ch. 5.

Organized and prepared the lesson plans for children ages 4 to 13 and groups as large at 40 at a time to learn the fundamentals of tennis and apply them to competitive play. Also helped supervise other sports and during break times.

Bringing Nike to life by connecting with the customer to bring sincere and friendly service to find the product they need. Learned product knowledge ranging shoes to clothing and accessories. Worked quickly and attentively at the register and great communication skills on the sales floor, with the ability to be a team player as well as a leader.

Keep an attentive schedule for the advisor by touch base and meeting calls to clients as well as office organization. Also create marketing ideas to expand the clientele and maintain customer relations.

Learned about the latest product knowledge and trends and assisted customers with a friendly and approachable attitude to help them find the products they are looking for.

* Manage a team of 10 temps by initiating and coordinating product arrival, managing inventory * on a very tight schedule, while selecting and training employees * Responsible for generating standard reporting communications for the global sample team, * management, the markets that order samples and other key stakeholders as required by the * samples calendar. * Ensure that the team is properly trained to handle their responsibilities and the requirements of * the subsidiaries and Global Operations * Work with GTM manager to communicate updated rollouts, event recaps/calendars, seeding * recaps/lists, etc., on a bi-weekly basis to markets. * Assist GTM/PM’s in preparing rooms, pulling together samples, dressing mannequins, for * Brand, Key Account , and Senior level meetings & events. * Business/Forecast data analysis * Assist GTM manager in Photoshoot preparation and take lead on accessories shoot (alignment * with product team, gather sample and assist during the shoot) * Assist GTM manager in setting up Product Segmentation in systems

* Represented well known brands such as Samsung, Chevrolet, Hyundai, Pennzoil, NASCAR, GMC, Toyota, Bacardi, Verizon NFL, etc. * Promoted brands in a variety of settings and diverse populations ranging from 100 to over 3000 consumers * Managed and trained students for a 6 week college campus activation, exceeding the number of activation goals weekly * Retain brand knowledge and communicate message points pertaining to the assigned program element including microsite URL and sweepstakes intelligently to all consumers * Make experience fun for consumers and encourage them to visit the microsite and participate in the activities on the site * Attract, interact and encourage consumers to participate in games, and giveaways * Assist with the traffic flow of consumers throughout the event footprint by directing consumers to the next program element

* Coordinate community outreach projects and events * Connect to the crossfit community through all social platforms, including twitter, Facebook, and instagram * Establish internal events to promote product purchases, new customers, and an overall "Work Hard, Play Hard" environment * Merchandise the store and promote visual locations for product sales

* Coordinated over 40 PUMA sponsored Regional club needs for regional tournaments * throughout the year * Grassroots initiatives included Boston Marathon 2014 event with featured PUMA athlete * Julian Edelman to raise funds for the OneFUND, coordinated World Cup initiatives for the * launch of the Italy jerseys and upcoming viewing events in Boston, MA. with over 100 * attendees at some events * Assisted in the overall sports marketing plan for PUMA North America day to day logistics of * invoices, seeding athletes, athlete appearances, and financial request forms * Compiled presentations on competitive research, including product launches and social content * Assisted in digital and PR product launches, e-commerce, and the publishing

* Coordinated the company Holiday Party with over 600 guests, including managing catering and staff members * Assisted with a variety of internal events ranging from the company wide Global Merchandising Meeting at Reebok * with over 500 people, to our company all employee meetings * Acquired promotional giveaways, branding, transportation and signage for events * Keeping relationships with vendors ranging from catering to production * Managing budget sheets that keep track of all of the team's expenses for events * Conducting venue research and event criteria for Athlete Reception for the CrossFit Games 2016

* Coordinated and successfully executed the annual charity event, The Turkey Run, which exceeded the * donations expected with over 100 participants * Measure the effectiveness of marketing, advertising, and communications programs and strategies * Organize, lead, and promote interest in recreation activities such as clubs, intramural, games, camping, and * hobbies on campus * Created marketing materials to promote student participation of events through social media, flyers, and information * booths

Activities and Societies: Captain of Women's Tennis Team, SAEC Vice President, Secretary of Athletics in SGA

Activities and Societies: Marketing Assistant at the BSU Recreation Department