Carolina Florence Fiuza

Ao longo da minha carreira, atuei em diferentes momentos de transformação organizacional — de grandes empresas a contextos de crescimento acelerado. Mais recentemente, liderei a transformação completa de uma empresa de tecnologia, estruturando áreas como People, Comunicação e Governança, sustentando um crescimento superior a 300% e atuando diretamente com investidores. Esse tipo de experiência deixa um aprendizado claro: Empresas crescem. Mas chega um momento em que a estrutura precisa acompanhar esse crescimento. Quando isso não acontece, surgem sinais conhecidos: desalinhamento, sobrecarga da liderança, perda de eficiência e impacto direto no resultado. Foi a partir dessa vivência que decidi dar um próximo passo na minha trajetória. Hoje, estou à frente da Florence & Associados Advisory, uma advisory boutique focada em apoiar empresas em crescimento na construção de estruturas mais claras, lideranças mais alinhadas e operações preparadas para escalar com consistência. Minha atuação acontece de forma flexível, de acordo com o momento da empresa: • Sprint de Estruturação Organizacional (entrada e diagnóstico) • Programas de Transformação Organizacional (implementação) • CEO Advisory (acompanhamento estratégico) • People Risk & Compliance – NR-1 (estruturação de riscos psicossociais) • Leadership Alignment (alinhamento executivo) Mais do que projetos pontuais, o foco é apoiar empresas ao longo da sua jornada de crescimento — conectando organização, liderança e execução.

Led the transformation of the company from a founder-led structure to a professional, governance-driven organization • Built People, Corporate Communications and Governance functions from scratch • Acted as a strategic partner to C-level and international investors (Banyan), supporting key business decisions and value creation • Played an active role in the company’s due diligence and sale process • Designed scalable organizational structures, performance management models and executive routines • Led corporate communications strategy, including internal and external narrative, brand positioning and reputation • Drove culture transformation, connecting purpose, values and performance Key achievements: • +300% company growth • Strong cultural consolidation as a growth driver • High employer brand perception (GPTW & Glassdoor 4.7+) • Organizational readiness for transaction and post-acquisition integration

- Responsible to create a great business partner practice in Brazil, Mexico, Argentina and Chile, adding a lot of value to stakeholders and build a strong partnership with the business - Lead strategic business initiatives providing/selling recommendations and impact solutions to decision makers to support senior management for the delivery of financial objectives, delivering on target revenue and margin - with focus on the execution of the annual business plan and financial performance - Lead and implement global HR projects, including system applications, associated risk management/ mitigation, change management, business readiness, communications and engagement initiatives - Experience delivering strategy by working with cross- functional areas and peers - Support internal clients to improve collaboration and teamwork necessary to accomplish organizational objectives and also build the right organizational structure with right roles and responsibilities considering and nurturing cultural nuances - Works with business and Leadership team to define performance metrics, undertaking regular and timely reviews with the business to identify performance - Ensuring that performance KPIs are established and managed, identifying resourcing activity trends for escalation and action - Serves as a primary resource for sales management to build business policies commissions and incentives - Build the leadership successor plan, identifying and developing top talents, and also analyzing trends and metrics related to the level of team rotation to increase retention - Responsible for administrative, facilities, financial and payroll routine for all LatAm countries guaranteeing to stay updated on all local legal requirements and internal policies reducing compliance risks

- HR Business Partner for all teams based in Brazil, being the focal point for all HR process, supporting, coaching and consulting leadership on team effectiveness, team leadership effectiveness and organization efficiency. - Responsible for 12 people in Talent Acquisition team, managing a large number of vacancies at any one time, sourcing candidate's using a variety of direct sourcing methods i.e. direct advertising, Linkedin, Facebook - Promote best practice selection, coaching hiring managers where necessary and taking ultimate responsibility for high quality hiring decisions - Produce monthly reporting on key metrics, identifying Resourcing activity trends for escalation and action - Supporting and coaching hiring managers in the interview process - Attend interviews with Hiring Managers to support the decision making process, promote best practice and provide coaching as and where necessary - Agree selection process, criteria and decision making to support bringing quality talent into the business - Serves as a primary resource for sales consultants, account managers and sales management to understand content/product offerings, business policies, commissions, promotions, incentives and procedures for all pre-sale issues

• Responsible to Implement and manage all Human Resources departments (Company roles and organizational structure definition, Compensation and Benefits, HR policies, Talent Acquisition, Training and Development, Performance & Talent Management, Internal Communication and Payroll; • Lead the merger of 3 recently acquired companies (M&A) with a total workforce of 2,600 people, designing and implementing the new organizational structure; • Implement the new strategy of compensation package, reassessing previous contracts and adapting to current company and market conditions, resulting in a 20 percent cost reduction; • Implementation of the new payroll system correcting previous calculation errors, reducing losses by BRL500k/year; • Lead all the changes needed to be compliant to e-Social, implementing an integrated management system; • In charge of negotiation and agreements with 3 different labor unions; • Responsible for implementing and managing the Safety and Occupational Health areas, developing ergonomics and life quality programs, according to Brazilian legislation, obtaining all necessary documentation.

• Responsible to design and implement the new structures created by the merger from NET, Claro and Embratel; • Consults with senior leaders to develop and execute business strategy to build organizational capabilities, behaviors, structures and process. Provides strategic direction and influences at all levels in order to drive implementation of the strategy • Translates the business plan into talent and organizational plan (e.g. owns the People Strategy for assigned business to include organizational re-design, strategic workforce planning, total rewards solutions, succession planning and talent management, organizational development and employee engagement of workforce) • Optimizes transformational change efforts by providing consulting support, guidance and a framework for leading and managing change • Responsible for succession planning / pipeline to ensure leadership talent in support the business strategy • Partners with and influences HR Centers of Excellence and HR Service Center to ensure the business is receiving optimal service and value-added programs that are aligned with business strategy. • Use outcome-based metrics supplied by HR Service Center to identify trends and influence the business • Business Based Outcomes • Ensures strong leadership teams in place and plays a key role in recruiting senior level talent • Drives toward strong organizational performance as evidenced by business measures such as productivity, quality and service • Drives toward optimal culture that facilitates employees’ success. This includes Engagement, Diversity & Inclusion. • Drives for high performance work environment that makes the organization a great place to work and delivers results • People Management & HR Development • Responsible for leading, coaching and developing a team of HR Business Partners in support of overall Human Resources and business strategy