Carolina Sather

Sr. Marketing Manager @ Pepperdine University, The George L. Graziadio School of Business and Management

About

I’m a Senior Marketing and Communications Leader with 15+ years of experience building brands, shaping corporate reputation, and leading high-impact marketing initiatives across global organizations—working both client-side and within top-tier branding and communications agencies. At Mtrix — an NIQ company, I’ve played a key role in guiding the company’s brand transformation from a fast-growing Brazilian scale-up into a recognized data-intelligence brand — a journey that culminated in its acquisition by a global leader in consumer intelligence. My role spans from strategic development to hands-on leadership of execution. I currently oversee brand strategy, content strategy and development, PR, communications, partnerships, and events, aligning storytelling and market positioning to strengthen visibility and business growth. Previously, I led international marketing strategy and market-entry consulting, helping global brands expand into Brazil and Latin America through tailored positioning and integrated campaigns. Earlier in my career, I worked in branding and strategic communications for top Brazilian agencies, developing brand identities, media strategies, and reputation programs for high-profile clients. → I bring a blend of strategic vision and creative execution, uniting corporate storytelling, data-driven marketing, and stakeholder engagement to build strong brands that inspire trust and growth. Expertise: Brand Strategy | Corporate Communication | Partnerships | Content Strategy | Events | Community Building Languages: English (fluent), Portuguese (native), Spanish (conversational) Education: MBA in Marketing – Pepperdine University | BA in Marketing – Faculdade da Cidade (Brazil)

Country

United States

City

Santa Monica

Industry

Information Technology & Services

Skill

Corporate Communications & PR, Content Strategy & Thought Leadership, Integrated Marketing , Community Building & Engagement Platforms, Global Marketing , Market Expansion, Relações públicas, Marketing integrado, Campanhas, brand strategist, growth, Branding, Consulting, Global Strategy Development, International Business Development, Marketing Strategy, Basecamp, Marketing, Online Advertising, Advertising

Experience

Sr. Marketing Manager

Mtrix - Uma Empresa NIQ

2015-1 - Present · 11 yrs 9 mos

Estados Unidos

Senior Marketing & Communications Leader with 15+ years of experience driving brand transformation for global organizations across both client and agency environments. At Mtrix — an NIQ company, I played a key role in evolving the company from a fast-growing scale-up into a recognized data-intelligence brand, culminating in its acquisition by NielsenIQ. I led the full corporate rebranding and multi-channel relaunch, redefining purpose, identity, and market perception. I also oversee brand strategy, communications, partnerships, content, and events, while contributing to global marketing efforts across Latin America. My leadership includes developing new brand-building channels—such as community platforms and thought-leadership initiatives—to strengthen visibility, engagement, and long-term brand equity.

International Business Development & Marketing Manager

7BrazilConsulting

2012-6 - 2015-1 · 2 yrs 8 mos

Greater Los Angeles Area

Development of international strategic plans for global organizations entering the Brazilian market and management of their implementation overseas. Sectors include: Technology, Manufacturing, Beauty & Fashion, Health/Medical, Energy, Oil and Gas, Entertainment, and Education. Responsible for all global marketing activities including strategic planning, branding, digital, social media campaigns and BTL efforts. Supervised and managed a staff of three direct reports. Responsible for identifying revenue opportunities with both existing and new clients, structuring proposals, negotiating business terms & conditions and establishing strategic partnerships. Lead multiple discovery trips to Brazil with U.S. executives, investors and entrepreneurs with the purpose of discovering the market, identifying main challenges and opportunities and meeting with potential key players (partners, buyers, sellers) Responsible for strategic alliances with Brazilian government institutions for co-development of projects and initiatives to increase trade between Brazil and U.S. Developed an international “matchmaking” system that facilitates international transactions and strategic partnerships between businesses and investors in Brazil the U.S.

MBA Intern

Sony Interactive Entertainment

2011-6 - 2011-10 · 5 mos

Los Angeles

• Responsible for defining merchandising strategies and internal marketing communication’s activities for the different Sony Network Entertainment channels: PlayStation Store, PlayStation.com, PlayStation Home • Responsible for developing and co-managing PlayStation Store campaigns, including developing scope of the campaign, its concept and structure, content definition, and operational support • Responsible for analyzing campaign results

Creative Services

The Hollywood Reporter

2009-6 - 2010-7 · 1 yr 2 mos

Responsible for creating corporate and internet advertising, collateral and merchandising materials for sponsored events and awards.

Content Development and Creative Design

Ultrmercial

2006-3 - 2009-6 · 3 yrs 4 mos

Responsible for the creation of interactive advertising campaigns for Fortune 500 clients, such as Ford, Honda, Nokia, Verizon, and Subway and for development of a new ad model for iPhone technology

Marketing Coordinator

Genexis

2002-3 - 2005-3 · 3 yrs 1 mo

Coordinated corporate advertising and branding activities including development of visual identity and merchandising materials for retail points-of-purchase. Implemented a membership rewards program which succeeded in retaining a network of more than 2,000 business partners around the country. Supervised three direct reports and was responsible for recruiting, training and coordinating promotional campaign staff.