Carolina Romero

Leading strategic finance, business performance and revenue operations across a ~60-person region within a 2,000+ employee organization. • Trusted by the Country Manager as the primary reference point for regional priorities across finance, revenue and operations. • Restored CRM data integrity post-migration: audited usage gaps, adjusted definitions and trained reps — rebuilding trust in sales data across the region . • Re-segmented the entire client portfolio from scratch — identifying material growth potential in accounts previously classified as saturated. • Diagnosed stage-level bottlenecks across the sales funnel and drove targeted process improvements to accelerate cycle velocity. • Connect Finance, Sales and CS around a shared view of commercial performance, gaps and growth opportunities — translating complexity into recommendations leadership acts on. • Act as key point of reference for peers and stakeholders across the region for speed, rigor and clarity on commercial and financial decisions.

Brought into Blip's CFO org post-acquisition as the single owner of international finance. Reported to Finance Director in a 1,000 ~ 5,000-person structure. Built and ran the full financial operation for EMEA entities — from zero. • Became the source of truth for international financials: Designed data sets, reporting architecture and forecasting models from scratch, enabling leadership to make decisions with full confidence in the numbers. • Owned the complete financial stack: Accounting, tax, controllership, audit, treasury, AR and procurement — ensuring accuracy, compliance and operational continuity across entities. • Drove revenue intelligence: Built the bridge between sales pipeline, commissions, business planning and P&L — translating commercial activity into financial insight and vice versa. • Operated as a strategic partner to leadership: Full command of income and expenses across verticals, with direct input into business planning and resource allocation decisions.

Sole finance leader for EMEA & LATAM in a ~100-employee company during a high-stakes acquisition. In a data-scarce, high-pressure environment, built the reporting and analytics infrastructure that became the foundation for all strategic decisions. • Built the analytics infrastructure from scratch and became the CEO's trusted source of truth — translating fragmented data into decisions on growth, hiring and resource allocation. • Led M&A finance workstreams: valuation alignment, PPA audit, post-close integration • Retained and promoted into the acquiring company (Blip) post-close — a direct result of the trust built during the process.

Proptech platform buying and renovating high-ticket residential properties (€500K–€1M) across Europe. Brought in to build operational and financial visibility in a fast-moving, capital-intensive business. • Built real-time reporting infrastructure for renovation operations — enabling tracking of committed timelines and cost overruns for the first time • Drove CRM adoption across operational teams to capture live project data, turning a blind spot into a trackable, manageable pipeline • Modeled the financial sustainability of the renovation model under macro pressure (inflation, rising material costs, tightening mortgage market) — identifying early signals that the current pace was unsustainable • Supported the Make or Buy analysis to evaluate direct supplier sourcing as a cost-containment strategy • Owned budgeting, forecasting and KPI frameworks across all revenue and expense areas for the Iberia market

High-volume Proptech buying and reselling residential properties at scale across major Spanish cities. First finance hire building the function from the ground up in an early-stage, fast-moving environment. • Reduced financial reporting cycles by connecting CRM and ERP in real time — delivering visibility on purchases, sales and project ROI ahead of external accounting close • Tracked property-level ROI against holding timelines — connecting sales and finance to ensure each asset was bought, turned and sold within financially sustainable windows • Produced reporting trusted directly by the CFO for investor fundraising — building full confidence in data constructed from scratch; led a 4-person team • Led the team across financial reporting, cost management, treasury, audits and compliance

Leading Spanish Fintech managing fund distribution, analytics and regulatory reporting at international scale. • Consolidated and reported complex data across international trading and client portfolios for asset managers, transfer and pricing agencies • Ensured fund registration compliance with CNMV — maintaining accuracy in a zero-error-tolerance regulatory environment • Acted as main contact point for external partners, managing data quality and resolving technical issues

US-based NGO delivering emergency relief across disaster-affected communities (+2.6M people impacted, +100 programs). Managed full financial operations for the Peru project in a resource-scarce, high-pressure field environment. • Maintained financial controls, treasury and CAPEX management under unstable conditions — ensuring accuracy and compliance with no margin for error • Reported costs and budget deviations to US headquarters, adapting to a dynamic environment with limited systems and infrastructure • Established financial good practices from scratch within an operation running under natural disaster response conditions

Early-career role managing client receivables, payment terms and cash flow forecasting for Spain and Portugal.