Carolina Fernandes Cunha

● Plan, write and maintain blogs, guides, pages and/or whitepapers for B2B SaaS clients ● Refine and articulate distinct and compelling messaging, differentiation, and positioning for our solutions ● Develop taglines, headlines, and other short-form copy that communicates product value ● Write engaging copy for websites, videos, landing pages, email sequences, and print and digital campaigns ● Collaborate with product managers to set interviews and meet requirements ● Interact with technical project managers to set and meet project schedules ● Contribute to the maintenance and upkeep of the writing style guide, document templates, and other internal processes and standards. ● Develop and maintain a clear and consistent brand voice ● Collaborate on search engine optimization (SEO) and generative engine optimization (GEO) strategy and initiatives ● Analyze content marketing metrics and propose changes to increase engagement and conversions ● Manage multiple streams of work with parallel deadlines ● Work closely with designers to fine-tune copy and visuals for clear, on-brand communication

- Write informative and/or persuasive content across multiple channels to generate and nurture leads at different funnel stages. - Coordinate and execute webinars, such as "Rota do Transportador."

👉 At Leadster, I was responsible for the entire strategy, planning and overview of our B2B content. I worked mainly coordinating our blog's SEO and many other demand generation campaigns. Some of my main projects and achievements between 2022 and 2024 were: • Coordination of the production of lead magnets that would become the name of the brand, such as the "Panorama de Geração de Leads": a study released that talks about the outlook for lead generation in Brazil; - It generated 13,147 leads, 2,386 qualified leads and 11 organic sales in total. • Organization of new processes and work structures for the content and marketing squads; - You can check the link below, which talks about my results :) • The growth of our organic traffic in search engines; - Growth of 116% in one year (Oct. 22 to Oct. 23). - Check out the video on the results link ✨ • Our increase in organic sales in 2023. - 200% growth (from 19 sales in 2022 to 57 sales in 2023).

Acted as a mid-level content analyst with various responsibilities alongside the area manager, and as the Project Owner for our team in a Scrum model. • Strategic content planning. • Selection and management of external teams (content freelancers, copywriters, and designers) and maintaining relationships with content agencies. • Creating briefings for blog posts, advertising texts, and design pieces. • Strategic organization of the company blog. • Conducting client interviews and writing success stories. • Reviewing texts with a focus on content optimization for publication on the company's blogs and websites. • Updating the company's website. • Creating and reviewing marketing emails and nurturing workflows. • Organizing online events such as live streams and webinars. • Coordinating and producing rich materials. • Processing and analyzing metrics for marketing emails, SEO, and social media. • Managing and refining the marketing project backlog. • Creating standard task templates. • Sprint planning. • Measuring team productivity during sprints.

I started at the company as an intern and, before graduating from university, I was hired as a full-time employee. Strategic content planning for two brands: Adaptive Tecnologia da Informação and Razem Gestão Empresarial. Creating briefings for blog posts, advertising texts, and design pieces. Copywriting for video scripts, landing pages, and other marketing materials. Content curation. Reviewing texts with a focus on content optimization for publication on the company's blogs and websites. Reviewing marketing materials in various formats. Updating and managing the company’s social media accounts. Creating and reviewing marketing emails and nurturing workflows. Participating in the organization of online events such as live streams and webinars. Assisting in the production of rich materials.

Activities: Conducting brainstorming sessions and content planning for social media. Creating descriptions for posts on Instagram, Facebook, and LinkedIn. Writing advertising copy in general. Reviewing advertising copy in general.

Activities: Gathering topics, conducting research, scheduling interviews, and maintaining contacts with press offices and other sources. Recording segments for University TV. Providing technical assistance, primarily in sound design, for live and recorded program broadcasts. Assisting with social media management. Organizing the University TV archive. Supporting the editing of recorded content.

Scholarship holder for the Extension Project “Scientific Outreach at UFU: Highlighting Research through Multimedia Content,”. Activities: Producing videos for social media.