carolin conrad

* Account management of key UM and Initiative clients, including Coca-Cola Amatil, ING DIRECT, AMP, NBN Co, LEGO, Hyundai and Sony Pictures * Development of strategies and implementation approaches for all mobile campaigns * Building and maintaining relationships with clients, agency teams and publisher partners * Concept creation and project management of custom creative executions for media campaigns * Creation of mobile media schedules and budget management * Negotiation of media buys with various mobile publishers * Campaign optimisation and reporting of live campaigns * Training of new starters and coordinators * General support to the Mobile Media Director/Agency lead

* Continuous prioritization and maintenance of the product backlog * Development and implementation of the product vision and roadmap * Definition of the acceptance criteria / definition of done and evaluation of the developed product scope * Elimination of impediments for the development of the product scope * Contact for internal and external stakeholders in 13 markets * Ensuring synchronization with other products for cross-product requirements * Creation of presentation documents and competition analysis for management

Interviewed target groups and evaluated responses

* Tactical and analytical deal-ordering and scheduling to ensure revenue maximisation and consumer engagement * Scheduling of featured deals for key Groupon cities: Sydney, Melbourne and Newcastle * Creation of deal structures and sales pipelines for Sydney market * Coordination of newsletter content * Refinement and quality review of deals prior to going live on the Groupon website * Administrative support to Sales Strategy Manager

* Created and prepared sales material such as presentations * Monitored sales activity and gross profit targets of the Sydney sales team as well as performance of individual sales representatives * Handled contracts, proof-reading and QA to ensure there are no discrepancies between the * approved deal and its feature, liaising outcomes and findings with partner management and editorial, being in close contact with merchant and clients * Identified top quality merchants * Maintained of stakeholder relationships with all levels of management and departments within * Groupon * Responsible for on-boarding, training and supervising of new staff

* Assisted project manager in acquisition and maintenance of partnerships * Conceptualised marketing strategies for brands at home and abroad (such as: Dance Academy, H20, Merlin, Idols, X Factor) * Evaluated media and licensing markets in Germany and Eastern Europe * Development of strategies in the fields of digital media and product placement for the new business unit Branded Entertainment

* In charge of event planning, promotions, marketing and fundraising reporting directly to team leader * Conducted independent research to identify potential opportunities for CanTeen related events and present outcomes to leadership team * Monitored media advertising and escalation of incidents to team leader * Supported scope and budget negotiations and communication with various stakeholders * Prepared of development strategies for senior management’s review * Managed content and maintenance of CanTeen website

* Liaised with clients in regards to project scheduling and coordination of marketing campaigns * Organised workshops, analysed target groups * Created high quality presentations for national and international customers

Areas of Study: - Business Strategy and Marketing Management - Corporate Communications - Marketing Research - Product Management - Public Relations