Carole Offredo

Revenue Alignment & GTM Strategy Partnered with the CRO and global sales leaders to design and execute integrated go-to-market strategies. Aligned marketing and sales motions to drive predictable pipeline growth and accelerate ARR expansion. Enterprise AI Adoption Contributed to accelerated enterprise AI adoption among Forbes 2000 companies and beyond across industries such as banking and finance, pharmaceuticals, manufacturing, and retail. Scale & Growth Enabled Dataiku’s growth from $10M- to $300M+ ARR and from dozens to 1,200+ employees, establishing the company as a recognized market leader. Global Reach Built and led a 50+ person team combining centralized functions (Product Marketing, Content, Communications, Design, Digital, Marketing Operations, Partner Marketing) with localized execution across 15+ countries and 3 continents. Team Leadership & Cross-Functional Collaboration Hired and developed a high-performing, diverse marketing team with a strong bench of future leaders. Built cross-functional partnerships with Product, Customer Org, and Partners to ensure end-to-end GTM execution. Category Leadership Partnered to position Dataiku as a Leader in Gartner’s DSML Magic Quadrant, shaping the market narrative and accelerating enterprise AI adoption. Funding Milestones Contributed to GTM readiness and growth strategies that secured Series B–E funding rounds, helping propel Dataiku to Unicorn and Centaur status. Demand Generation Implemented scalable demand engines across digital, events, and partnerships, achieving a consistent 30–40%+ contribution to global pipeline and increased sales velocity. Key initiatives included a proprietary event series in 20+ countries, brand advertising, customer testimonials, thought leadership, and the development and execution of digital programs (white papers, guides, surveys, video series, etc.).

Define, develop, execute and measure revenue generating marketing programs for BT channel WW