Carolina Tuttoilmondo

Lead the structuring and expansion of a growth hub focused on the convergence of content, creators, media and artificial intelligence, supporting companies and brands in accelerating revenue and developing new markets across CTV, streaming and digital ecosystems. * Structured and led the market entry and expansion of AdTech, CTV and streaming companies in Brazil and Latin America, connecting technology platforms with major advertisers, agencies and strategic partners * Develop and execute integrated growth strategies combining media, performance and data, leveraging AI to optimize campaigns and drive results * Create and lead branded content initiatives and proprietary formats, including launches, microdramas and vertical storytelling, across multiplatform environments * Structure creator- and influencer-led initiatives and experiential projects, connecting brands to culture, audiences and new consumption formats * Design monetization models and commercial solutions integrating technology, data and distribution, increasing scale and revenue generation * Act as a strategic advisor to C-level executives, supporting growth decisions, market positioning and product development

Led the structuring and launch of the Connected TV (CTV) operation in Brazil, developing commercial strategy, product positioning and growth initiatives in a data- and AI-driven environment. * Defined and executed the Go-to-Market strategy for CTV Ads solutions, connecting the platform with leading agencies and advertisers in Brazil * Developed and implemented growth strategies combining media, data, performance and artificial intelligence, driving adoption and revenue generation * Contributed to the evolution of CTV products and solutions, enhancing efficiency through data-driven optimization and campaign performance improvements * Built and led the commercial team, focusing on key accounts and strategic relationships with agencies and clients * Led market education initiatives around CTV and programmatic media (roadshows, events and training sessions), positioning the company as a reference in the segment * Established and expanded partnerships with agencies and programmatic media players, increasing reach and adoption of the solutions

Responsible for leading and expanding SunMedia’s commercial operations in Brazil, defining growth strategy, positioning AdTech solutions and driving market development across CTV, OTT, FAST and streaming in a data-driven, innovation-focused and performance-oriented environment. * Led the market entry and consolidation of the operation in Brazil, connecting the platform with major advertisers and agencies and driving revenue growth * Built the operation from the ground up, establishing market presence and a competitive positioning in a short period of time * Defined and executed Go-to-Market strategies for digital, mobile and video advertising solutions, accelerating adoption and commercial expansion * Developed strategic partnerships with agencies, advertisers and ecosystem players, strengthening the company’s positioning in the market * Contributed to the evolution of products and commercial offerings, aligning technology, data and client needs to improve performance * Led C-level stakeholder relationships, acting as a strategic advisor in the development of media strategies and solutions * Led market education initiatives around programmatic media and advanced video ecosystems (CTV, OTT, FAST), increasing awareness and adoption of the solutions

Led the full structuring of the commercial operation and digital strategy for the launch of Jovem Pan News on Pay TV, positioning the channel as a key player in the Brazilian market through a multiplatform approach integrating TV, digital and streaming. * Built the commercial operation from the ground up, including sales, planning, BI, marketing and content partnerships * Developed and executed a multiplatform strategy across TV, digital and OTT/streaming, expanding reach, monetization and market relevance * Structured integrated content and media projects, representing 45% of total revenue in the first year of operation * Led relationships with major advertisers and agencies (e.g., Safra, Samsung, Mercedes-Benz, C6 Bank), delivering consultative and creative solutions * Defined product development, pricing and inventory monetization strategies, driving revenue growth * Led regional expansion and market development, strengthening the channel’s presence across key regions in Brazil

Led the turnaround and strategic repositioning of Record’s digital business after four consecutive years of revenue decline, integrating content, data and technology to drive growth, monetization and operational efficiency across a multiplatform ecosystem. * Led a full business transformation, resulting in 3x revenue growth and significant improvement in profitability * Developed and scaled branded content and creator-led strategies, partnering with major brands such as TikTok, Amazon and Unilever, increasing the share of non-standard projects by 60% * Built innovative, non-standard creative solutions combining content, influencers, live experiences and event broadcasting, attracting new advertisers and driving revenue doubling * Transformed the economics vertical into a market leader (Comscore), driving audience growth and 7x revenue increase in the financial segment through creator-led content and multiplatform distribution * Implemented an integrated sales strategy across TV, digital and streaming, increasing cross-platform revenue share from 11% to 35%, within a R$350MM+ annual operation * Designed and implemented an innovative monetization model for content partnerships based on programmatic guaranteed, reversing losses exceeding R$70MM

Led the restructuring and strategic repositioning of Terra in Brazil during a critical phase of the business, ensuring its continuity and transforming the operation into a sustainable and profitable model through the integration of content, data and technology. * Led the business turnaround in a scenario of potential shutdown, restoring profitability and delivering 2x revenue growth * Developed and scaled branded content, creator-led initiatives and large-scale brand experiences (e.g., Rock in Rio, Carnival activations), combining storytelling, live content and digital platforms to drive engagement and commercial results * Built integrated content ecosystems connecting creators, brands and multiplatform distribution, unlocking new monetization opportunities beyond standard formats * Established and expanded strategic content partnerships, broadening the portfolio and creating new revenue streams * Led programmatic operations across Brazil and LATAM (including Miami and Mexico), increasing scale and optimizing inventory monetization

Led the transformation and expansion of Estadão’s digital business, driving innovation, product development and integrated content and monetization strategies. * Built and led the Branded Content and Native Ads division, creating integrated solutions and new monetization formats that grew to represent 32% of total area revenue * Developed innovative multiplatform projects combining content, technology and audience engagement, including pioneering digital initiatives in the market * Launched Limão, a social network targeting younger audiences, contributing to revenue growth and attracting new advertisers * Led the initial implementation of programmatic media within the group, expanding digital revenue streams and modernizing the commercial model * Established strategic partnerships with key technology and media players, strengthening digital capabilities and fostering an innovation-driven ecosystem * Contributed to the organization’s digital transformation by promoting cross-functional integration and developing new talent

Sites: Estadão, Zap, Eldorado and Timeout

Sites: Estadão, Zap, Eldorado and Timeout

Social Media Limão

Managed commercial projects and digital monetization strategies for large-scale media properties, including major sports and entertainment events, integrating TV and digital platforms. * Managed multiplatform commercial projects for major media properties such as Big Brother Brasil, Pan American Games and football championships, connecting content, audiences and advertisers * Planned and executed digital media strategies for leading brands (e.g., Sadia, Claro, Fiat, Itaú, Bradesco), optimizing campaign performance and commercial outcomes * Contributed to the development of integrated digital advertising solutions, increasing the share of digital revenue within large-scale projects * Analyzed campaign performance and generated insights to improve results and optimize media strategies * Supported the implementation of new advertising formats and technology partnerships in the digital ecosystem

Programação, Flash, Html