Carol Lee

- Developed and implemented both above and below-the-line promotional materials and plan including branding and online and offline advertising of assigned brands, joint promotion, in-store promotions such as POP, material display, website updating and event management.

- Formulated the marketing strategies for ToyWatch in Hong Kong, China and Asia market; - Promoted ToyWatch via the platform of social medias such as Facebook; - Worked with global assigned agencies to prepare press release of new product, new shop opening and on-going promotion of ToyWatch; - Provided product trainings to the sales team and assisted the sale director to approach the potential clients to broaden the business of ToyWatch; - Organized promotional events and joint promotion with other brand; and -Prepared sales analysis report and competitors’ media exposure reports for establishing the promotion strategies.

- Expanded Facebook coverage of MyDress (no. of fans) from 14,000 to 22,000 within half year by holding joint promotion with famous brands such as Scholl, Bonluxe, Playboy, Slim Partner, Mastina etc. - Explored alternatives of online joint promotion and marketing campaign with fashion brand. - Supervised editorial team in updating Facebook and website in daily basis and Oversaw sales team to prepare media kit and proposal and contact the prospect. - Assisted client to develop their Facebook and Facebook apps so as to drive new fans of their Facebook.

- Coordinate and follow up with both external (PR, advertising agency) and internal parties (sales team) for promotion, design and production of integrated marketing communication materials, distribution and promotion logistics arrangement to ensure smooth execution on all marketing programs. - Assist for ideas generation, plan and execute the marketing event, road shows to meet the sales target. - Analyze the marketing information (i.e. car sales figures) and summarize to monthly sales report. - Provide daily news and advertisement updates to keep monitor competitors in motor market.

Scope of works and responsibilities (Planning) - Prepare monthly and yearly competitive report for clients in various industries that serve an indication for the clients to establish the future company's target and promotional strategies. - Analyze all kinds of advertising and promotion medium such as TV, prints, internets, outdoor billboards etc. to provide recommendations and explore new media opportunities for the clients. - Prepare media plan based on the budget and requirement of the clients. - Handle all in one media service from planning to booking and the subsequent follow-up actions for the clients. Scope of works and responsibilities (Buying) - Confirm and issue the booking orders. - Follow up the materials with the sales representative, client, production house to meet the client's requirement and schedule. - Prepare the post-buying report after each campaign to evaluate the efficiency of the campaign.