carol borkowski

As an executive interviewer moderator, project manager, or strategist, Carol takes a hands-on and honest approach with all aspects of the marketing research process for the client. Carol has over 20 years marketing and market intelligence experience, which includes evaluating consumer behavior, planning/implementing marketing strategies and executing the release of new consumer products and services. Her market research experience entails managing and conducting qualitative and quantitative studies comprised of in-depth one-on-one interviews, focus groups and large scale consumer surveys. Carol’s research experience is diverse, including, to name only a few: banking, homebuilding, higher education, sporting goods, telecommunications, golf and pharmaceutical. Prior to becoming a market research consultant, Carol held a position as the marketing director for a major Southern California real estate developer and served on the Sales and Marketing Council for the Building Industry Association of San Diego.

Carol's work as a marketing director included all aspects of new home marketing, including: planning and maintaining marketing budgets for 11 new home communities, development and coordination of advertising, marketing materials, public relations, interior design, landscape architect/design, and buyer options/amenities.

New home sales associate responsible for lead agent back up on 70 homesite community in Chesapeake, VA. This includes all aspects of sales from contract through close. Specific responsibilities cover communication with buyer, agent, lender, design sub-contractors and home builder. Buyer profile: $350,000-$500,000 price range.