carol blindauer

Provided nutrition assessment and in-patient counseling. Developed nutrition education materials

Grew global innovation through relationship marketing expertise and marketer training to business teams worldwide for Kraft Foods, a $50+ Billion consumer packaged goods company. Directed cross-functional team to create strategic plans that grew brand marketing capabilities with CRM. Led CRM assessments for the EU, Latin America and China. Conducted strategic review of EU consumer database and EU digital community development. Led integrated marketing CRM workshop for Kraft China. Guided Brazil and Andean region CRM email and web revamp. Developed consumer and health professional CRM online, print and community efforts for U.S. Diabetes initiative.

* Provided strategy leadership for global marketing communications function, a business unit with over 200 employees and budget over $1 Billion, including Advertising, Media, Promotions, Packaging, Consumer Research, CRM, Digital Marketing, Call Center, and culinary Test Kitchens. * Conducted benchmark assessment of Global marketing capabilities best practices. * Generated insights and delivered strategic plans against prioritized function opportunities worldwide. * Developed best practices and KPI scorecards to track progress of world-class marketing initiatives. * Delivered annual strategic plan, coordinating process across Finance, HR and marketing functions.

* Member of leadership team that launched successful North American “Food & Family” CRM program. Delivered increased brand volume. Managed $40MM budget and staff across U.S. and Canada. Team won 2004 CEO award for innovation and business results. * Co-led development and custom publishing of 10 million U.S. circ. “Food & Family” direct mail magazine. * Established content strategy and high value consumer growth campaigns working with agency teams. * Integrated content across magazines, websites, weekly emails, search marketing and online advertising. * Extended content to branded entertainment with news programming segments and TV cooking specials.

Led cross-functional team of U.S. Retail Sales, Consumer Research, Database Marketing, Promotions and Kitchens to build Kraft’s share of virtual shelf through optimized assortment and innovative customer marketing programs. Created targeted online marketing efforts, including a trigger based meal solutions program with Peapod. Launched “Hard to Find” product locator in partnership with Call Center team and online grocer.

Held positions of increasing leadership and responsibility. Led teams in consumer and culinary trend assessment to create new products, recipes and menu innovation. Managed budgets, staff and consultants. Manager, Scale Food Equity: Managed Nutrition Communications function, Scale Culinary team and initiated Consumer Direct team. Supported cross company marketing programs and emerging channels. Manager, Kitchens: Led team of 18 food professionals and managed budget of $2.8MM. Championed FoodCast culinary trends report, developed food trend tracking model. Provided food and culinary expertise to new products and existing brands. Signature usage idea won award for contribution to brand volume. Division/Product Manager: Developed “mental cookbook” for Kraft Simple Answers direct mail magazine and State Fair cooking shows. Led Kraft culinary partnership with U.S. Olympic Training Centers.

Created consumer and healthcare professional nutrition education materials. Provided nutrition expertise to marketing and new product development groups

Field sales representative for computer based restaurant management program. Connected menus, inventory and POS for auto-replenishment

Created and implemented marketing plans and public relations for community health education programs

Provided nutrition counseling for outpatient Cardiac clinic. Taught Diabetes education classes. Developed community nutrition workshops and weight management programs

Providing senior food, nutrition and health strategy, marketing and communications expertise in Food & Beverage and Healthcare categories. Work includes senior strategist, food & nutrition for Krispr communications agency dedicated to Kellogg's, a 13+ Billion food company.

Developed Health & Wellness segment of the Innovation Center for U.S. Dairy, a leadership forum created by Dairy Management, Inc. (DMI), the non-profit agriculture association dedicated to dairy farmers. Addressed growth and challenge areas by combining market, consumer and product technology insights with science, regulatory, health and nutrition knowledge resulting in business-to-business innovation platforms. Innovation work included research platforms, partnerships, content and communications strategy that engaged industry members on topics such as Protein opportunities; “Real, Fresh” sustainable foods trends; Sodium and Public Health challenges; and the inter-connected challenges related to child obesity, school meal regulations and food systems. Led Health & Wellness teams from start up to over 50 leading organizations and nearly 100 professionals engaged in results oriented strategic plans to accelerate category growth.