Carolina De Paz

Digital Marketing | TikTok Shop @ Stars + Honey

About

Behavioral Test by PDA Carolina is cordial, intense and impatient. She wants to get things started, to keep going and get the results as quickly as possible. Carolina can "manage" many projects and activities at any given time. Carolina is rarely satisfied with the current state of affairs; She is always looking for ways to change and improve current systems, methods and results. To make the change, Carolina will devise plans and use her energy, focus on the goal, verbal ease and charisma to influence and persuade people to agree with her plans. Carolina does not like routine, prefers to have a lot of variety in her work and adapts quickly to changing tasks and situations. It can be adapted to the needs of others, if these are clear. Carolina is versatile, agile and often shows potential for imaginative and creative thinking. She is very intellectual and likes to investigate the facts. She needs supporting evidence. Carolina has a strong interest in people and can be effective in interpersonal situations. Many will respond positively to their energetic, outgoing, enthusiastic and spontaneous style. She can also work well on its own in thinking and planning tasks. Carolina likes to deal with difficult challenges at work. She is a competitive person who wants to compete and "win." Due to her strong sense of urgency, she could stress work delays and having many long-term projects to deal with.

Country

Mexico

City

Mexico City Metropolitan Area

Industry

Food & Beverages

Skill

TikTok Marketing, TikTok Shop, eCommerce Marketing, Gestión de eventos, Marketing orientado al cliente, Marketing online, Resolución de problemas , Ortografía, Estrategia digital, Comercio electrónico, Marketing de redes sociales, Redes sociales corporativas, Gestión de redes sociales, Redes sociales de pago, Administración de marketing, Producción de newsletter, Blogs corporativos, Inglés, Espíritu empresarial, Administración

Experience

Digital Marketing | TikTok Shop

Stars + Honey

2025-3 - Present · 1 yr 7 mos

Mexico

• TikTok Shop operations and performance • Creator partnerships and sampling support • Product launches and weekly reporting

Emprendedor

Lomito Bites

2021-6 - Present · 5 yrs 4 mos

Ciudad de México, México

- Planificación de campañas en Fb e IG con contenidos de valor a través de las emociones. - Gestión, Finanzas, Logística, RRPP - Creador de contenidos y diseño - Estrategia para llegar a más clientes (awareness) - Generar fidelidad con mis clientes - Contacto directo con el cliente, cierre de ventas - Trato con proveedores - Ofrecer algo más que mi producto, ir más allá con el servicio

Freelance Digital MKT and Project Manager

Freelance

2022-1 - 2025-3 · 3 yrs 3 mos

Ciudad de México, México

- Responsable del contenido de las redes sociales de la empresa (Instagram, Facebook). - Responsable de las pautas publicitarias (Instagram, Facebook, etc.). - Responsable de las entradas del blog en el sitio web. - Creación de identidad de marca cuando sea necesario (colores, tipografía, base para diseños). - Planificación y diseño mensual de contenidos. - Informes mensuales de métricas. - Gestión de crisis en redes sociales - Respuesta a mensajes y comentarios en la bandeja de entrada - Revisión del contenido siempre antes de publicarlo

Digital Marketing Strategist

PetHub, Inc.

2023-6 - 2024-8 · 1 yr 3 mos

Wenatchee, Washington

Developed digital marketing strategies for PetHub, including content creation, UGC outreach, website article improvements, affiliate marketing, Amazon shopping lists, SMS campaigns, evergreen email series, and continuous project management across multiple initiatives. Proficient in Shopify.

DIGITAL MARKETING & EXECUTIVE ASSISTANT

Anequim México / Empleos Remotos

2022-9 - 2023-4 · 8 mos

Mexico City/Denver CO

• Working for a company based in Denver, Colorado (American boss) • Social media manager (IG, FB, LinkedIn) content creation (Reels, posts, stories) • Caption creation for social media • Video Editing (basic) • Company application forms • Appointments Scheduling (Zoom meetings, Google calendar) • Blog managing (WIX) • Monthly Newsletter creation • Content review always before publishing • Monthly content planning & design • Creation of executive summaries of the company to offer its services to other companies • Software: Canva, Drive, ClickUp, Calendly, Trello, Mailchimp, Vimeo, Facebook, Instagram, LinkedIn, Google Docs, Sheets, etc.

Digital Marketing Strategist

Anequim México / Empleos Remotos

2022-9 - 2023-3 · 7 mos

Ciudad de México, México

- Gestor de redes sociales (IG, FB, LinkedIn) creación de contenidos (Reels, posts, stories) - Creación de leyendas para medios sociales - Edición de vídeo - Formularios de solicitud de empresa - Programación de citas - Gestión de blogs (WIX) - Creación de boletines mensuales - Revisión de contenidos siempre antes de publicar - Planificación y diseño mensual de contenidos - Creación de resúmenes ejecutivos de la empresa para ofrecer sus servicios a otras empresas - Programas informáticos: Canva, Drive, ClickUp, Calendly, Mailchimp, Vimeo, Facebook, Instagram, LinkedIn, Google Docs, Sheets, etc. - Gestión de crisis en redes sociales - Responder a los mensajes y comentarios de la bandeja de entrada

Real Estate Agent

WONO OFFICES CDMX

2020-9 - 2023-3 · 2 yrs 7 mos

Ciudad de México, México

I gladly help you locate the right office for your needs and budget, within any location in Mexico City. Providing a 100% personalized service with clients, from people starting with their company to corporations with large projects. We count with architects that can also guide you with the design.

Trainee Marketing Department

German Centre Mexico

2018-3 - 2020-1 · 1 yr 11 mos

Ciudad de Mexico, Mexico

• Organization of the World cup with 750 guests. • Rent of offices from the beginning until the client became a tenant. (negotiation, contract) • Designs of intern communication with GI guideline. • Coworking project • Mapping of processes in all areas (Tenant Relations, Business Services, Marketing, Finance, Building Management) • Support on event 200 Anniversary of LBBW

Au Pair

Family

2017-3 - 2018-2 · 1 yr

Zürich Area, Switzerland

• German lessons Mon-Fri for 3 hours every day. • Responsible of a 4-year-old child • Cultural exchange with people from all around the world • Organization of small aperos and grill parties.

Monitora

Espacio Abierto

2016-7 - 2016-8 · 2 mos

• Cuidado, atención y orientación a los niños del curso de verano • Manejo de inventario (Verificar material completo, reportar faltante, solicitar nuevo material) • Participación y planeación de días especiales • Encargada de clases de cocina

Administrative Fellowship

Tyco

2015-7 - 2015-12 · 6 mos

Mexico city

• Documents redaction (e-mails, administrative files) • Formatting Excel, Word formats and Power Point presentations • Preparation of folders to deliver to different companies (3M, Walmart, Ford) • Team work and support to Design Engineers with different reports