Jessica Carneiro

I have a PhD in Psychology and I use it every day in B2B marketing. Not as a talking point. As a methodology. Understanding why people make decisions (not just what they click on) changes everything about how you write a brief, build a campaign, or explain why something didn't convert. I am now the Head of Marketing at Dolfin, helping to build GTM strategy for an AI-native sales compensation platform. We help B2B SaaS companies turn incentives into real-time performance, and I get to use everything I know about buyer psychology, revenue attribution, and cross-market strategy to build the kind of marketing that actually shows up in the pipeline. But that story started nearly 10 years ago, when I first started working with digital marketing. I've walked across B2B SaaS, beauty, sports nutrition, and public sector, and I've learned that the best marketing doesn't explain a product. It makes the reader feel understood before it asks for anything. The numbers that matter to me: 646% ROI from an event campaign. 79% ARR growth. 850 webinar registrants at 49% attendance when the benchmark is 30%. 2,800% reach growth for clients when I was freelancing. I grew from managing marketing for Portugal and Brazil at Partoo to owning the full EMEA function. That experience taught me that scaling marketing across Europe is not a translation problem. It's an emotional localisation problem. I’m passionate about using creativity and data-driven insights to optimize marketing performance and would love to connect with others in the marketing and growth space. Open to conversations about B2B marketing, GTM, demand gen, and what actually moves pipeline. Skills: ✦ Digital Strategy & Campaign Management. ✦ Demand & Lead Generation (B2B/B2C). ✦ SEO & Content Marketing. ✦ Jira, Asana and Project Management. ✦ Social Media Marketing & Paid Ads (Google, Meta, LinkedIn). ✦ CRM, HubSpot, Salesforce, Google Analytics, and Adobe Suite. ✦ Fluent in English, Spanish, and Portuguese, with conversational French.