Carminne Silva

Chief Product & Marketing Officer @ Smartspace

About

I help SaaS companies grow through Product-Led Growth, product portfolio strategy, and consistent go-to-market execution, with a strong focus on B2B companies operating in LATAM. At Smartspace, I serve as Director of Marketing, Products, and Portfolio, connecting product, product marketing, roadmap, and growth to turn strategy into real business impact. With over 15 years of experience across marketing, product, and revenue in multinational and B2B companies, I have specialized in scaling organizations, increasing revenue predictability, and ensuring product truly becomes the primary growth engine. I focus on solving complex problems, uncovering underexplored opportunities, and designing end-to-end journeys, experiments, and processes that sustain long-term growth—always guided by data, CAC, ROI, and efficiency. I believe growth happens when teams stop operating in silos. My role is to build those bridges and align the organization around a shared direction ♥

Country

Brazil

City

São Paulo

Industry

Computer Software

Skill

Gestão de portfólio, Marketing de crescimento, Product led growth, Go-to-Market, Gestão de produtos, Soluções de tecnologia, Processo de venda, América Latina, Comércio eletrônico, Comportamento do consumidor, Gestão de marketing, Vendas e marketing, Marketing digital, Estratégia de marketing B2B, Implementação de estratégia, Estratégias de crescimento, Desenvolvimento de novos negócios, Estratégia, Marketing de aquisição, Novas oportunidades de negócios

Experience

Chief Product & Marketing Officer

Smartspace

2025-3 - Present · 1 yr 7 mos

Owner of marketing strategies and product portfolio, ensuring sustainable growth, brand strengthening and continuous innovation of the company in Brazil, the United States and LATAM.

Head of Growth

iugu

2024-7 - 2025-3 · 9 mos

Responsible for driving the company's growth strategies, inbound and outbound. My role involved creating and executing initiatives based on market intelligence, analytics, content marketing, account-based marketing, go-to-market and CRM, always focusing on customer acquisition, conversion and retention.

Marketing Senior Manager

ZENVIA

2022-5 - 2024-6 · 2 yrs 2 mos

Owner of the entire SaaS product growth strategy in Brazil, Latin America, United States and Europe. Go-to-Market and Product Marketing in order to define positioning, business model, pricing, product feature set according to market and type of customer - small, mid and enterprise. Revenue Ops and Web Analytics of the entire SaaS E2E funnel.

Growth Marketing Manager

ZENVIA

2021-2 - 2022-5 · 1 yr 4 mos

Demand generation, inbound and outbound, for all SaaS products for the company's three main sales channels: Inside Sales, Product led Growth and e-commerce. Pre-sales leader, prospecting via BDR's and qualifying leads via SDR's. Martech of customer journey, looking for proprietary channels such as website, IA for blog content, and acquisition bots.

Product Marketing Coordinator

Alelo Brasil

2019-5 - 2021-2 · 1 yr 10 mos

Product marketing and go-to-market for the company's entire B2B portfolio, taking care of product performance and launches for companies of different sizes and markets. Demand generation via paid media and inbound marketing for the Inside Sales and e-commerce team. Account Based Marketing for for acquiring large and enterprise customers.

Growth Marketing Coordinator

Makro Atacadista

2017-11 - 2019-5 · 1 yr 7 mos

São Paulo, Brasil

Implementation of a high-performance team, for branding and growth, Brazil and LATAM, to develop the company's omnichannel strategy, focused on maintaining core customers and expanding to B2B and B2C acquisition. We expanded sales channels with the creation of e-commerce, using crossover media strategies with open and closed TV, OOH, SEM, CRM, influencer management, SEO and PR to attract new customers. Digital presence strategy for the brand in Brazil and Latam. Management and maintenance of social media and influencers. Brazil and LATAM websites and applications. Implementation of global CRM, as well as information governance management. Revenue from online sales channels such as Whatsapp and E-commerce.

Growth Marketing Coordinator

JAC Motors Brasil

2013-9 - 2017-11 · 4 yrs 3 mos

São Paulo, Brasil

Owner of the inbound sales funnel based on digital strategies focused on B2B and B2C acquisition. Lead generation via SEM and SEO. Website, blogs, landing pages, from UI, UX, CRO, tagging and development, such as support channels and new customer acquisitions; Social media and influencer management. Go-to-Market for B2B; Management and revenue of used car classifieds.

Digital Marketing Analyst

Orange/AG

2011-10 - 2013-9 · 2 yrs

São Paulo, Brasil

Responsible for developing and implementing effective strategies for the online presence of brands under my management through proprietary channels - websites, blogs and portals - and non-proprietary - Social Media. Clients: Globo, Brasil Kirin, Unifesp, Ar Fácil, Steck, Kilt and Jacutinga Construtora.