Carmen Fronczak

President FV Ventures and Chief Revenue Officer @ Friendship Village STL

About

Friendship Village has built the future of senior living. Our residents enjoy their ideal lifestyle surrounded by our resort-style amenities and in the company of a vibrant community. I serve as President FV Ventures and Chief Revenue Officer, where I serve in a strategic role in shaping the company’s future growth by identifying new business opportunities, partnerships, and markets. I am proud to lead the effort to expand our company’s revenue streams through innovative strategies, technology, business opportunities, and collaborations. About Friendship Village Friendship Village Senior Services is a faith-based, not-for-profit senior community devoted to serving seniors and honoring Christ for 50 years. Over 1,000 seniors call the Sunset Hills and Chesterfield locations their home. Friendship Village provides all levels of care, allowing residents to advance across every stage of life with superb quality of care and minimal increases in medical costs. Learn more at http://www.FriendshipVillageSTL.com Quality Care and Industry Awards Friendship Village delivers world-class care and has received many industry awards as a result. These awards include: ▪️ Best Continuing Care Retirement Community ▪️ Best Independent Living Community ▪️ Ladue News Platinum List ▪️ St. Louis Magazine A-List Senior Living Industry Leader I enjoy speaking at Senior Living industry conferences on topics including: ✅ Diversifying Your Revenue to Grow Your Net Operating Income ✅ Senior Living Sales & Marketing ✅ Innovative Programs & Technology for Senior Living Recent conferences include: 🎤 The Home Care Tech 🎤 Senior Living 100 🎤 Leading Age 🎤 SMASH - The Senior Care Marketing & Sales Summit 🎤 American Health Care Association / National Center for Assisted Living (AHCA/NCAL) I’m a published author in the book, Living Well with GRIT in the chapter entitled “The Search.” My nursing background and focus on networking led me into the business side of healthcare. Throughout my career, I’ve worked in a variety of roles in sales and marketing on the path to my current leadership role. Along the way, I’m proud to have mentored my team while learning from amazing leaders. One aspect I enjoy most about my role is that I am working where our residents live. Many residents move into Friendship Village after moving out of their lifelong home. Our team is honored to support them in their new home. Outside of work, I enjoy spending time with my family on the lake, where we enjoy boating, wakesurfing, and the sun. I’m also an avid snowboarder, but only when it’s sunny.

Country

United States

City

Greater St. Louis

Industry

Hospital & Health Care

Skill

Strategic Leadership, Senior Living Communities, Customer Satisfaction, Employee Satisfaction, Business Strategy, Sales & Marketing Leadership, Strategy, Strategic Partnerships, Strategic Marketing Management, Strategy Alignment, Senior Living Facilities, Public Speaking, Public Relations, People Development, Partner Management, Organizational Leadership, Organizational Development, Non-profit Management, Nonprofit Leadership, Mentoring

Experience

President FV Ventures and Chief Revenue Officer

Friendship Village STL

2025-7 - Present · 1 yr 3 mos

Friendship Village Senior Services is a faith-based, not-for-profit senior community devoted to serving seniors and honoring Christ for over 50 years. Over 1,000 seniors call the Sunset Hills and Chesterfield locations their home. Friendship Village Senior Services provides all levels of care, allowing residents to advance across every stage of life with superb quality of care and minimal increases in medical costs. 🔗 Learn more at http://www.FriendshipVillageSTL.com As President FV Ventures and Chief Revenue Officer, I serve in a strategic role in shaping the company’s future growth by identifying new business opportunities, partnerships, and markets. I am proud to lead the effort to expand our company’s revenue streams through innovative strategies, technology, business opportunities, and collaborations.

Chief Revenue Officer, Chief Strategy Officer & Executive Director

Friendship Village STL

2019 - 2025-7 · 6 yrs

I served on our leadership team as Chief Strategy Officer / Chief Revenue Officer, where I led our sales and marketing team for all campuses, supporting products / services, new businesses, and service launches. I also served as Executive Director for our Chesterfield campus.

Vice President of Strategic Initiatives

Friendship Village STL

2018 - 2019 · 1 yr

Director of Sales & Marketing

Friendship Village STL

2013 - 2018 · 5 yrs

Board Chair, Member

TITAN 100

2022 - Present · 4 yrs

The Titan 100 is a national program that recognizes the top 100 CEO's and C-level executives in a region. Representing both the private and public sector, these Titans of Industry demonstrate exceptional leadership, vision, passion, and influence in their field. Learn more at https://www.titan100.biz/

Board Member

Independence Center

2021 - Present · 5 yrs

Independence Center is a community-based rehabilitation program for adults with severe and persistent mental illnesses in the St. Louis area, built on the Clubhouse model of psychosocial rehabilitation. 🔗 Learn more at https://independencecenter.org/

Board Member, Chair-Elect

LeadingAge Missouri

2020 - Present · 6 yrs

LeadingAge Missouri’s work is dedicated to assisting its members to be the leaders in Missouri in the delivery of innovative, quality long-term health care, housing, and services for older adults. Learn more at https://leadingagemissouri.org/about-us/

Senior Sales & Marketing Leader

Apria

2010 - 2013 · 3 yrs

Apria is a leading provider of home medical equipment & clinical support, serving more than 2 million patients annually. In my role as Senior Sales & Marketing Leader, I marketed DME and services through hospitals, surgeons, pulmonologists, internists, and family practice physicians across the St. Louis Market. My role also included responsibilities in Operational and Financial Performance.

Oncology Marketing & Outreach Leader

Mercy

2006 - 2010 · 4 yrs

Greater St. Louis Area

One of the 15 largest US health systems, Mercy serves millions annually with nationally recognized care. As the Oncology Marketing & Outreach Leader, I created and executed a marketing plan that launched the hospital’s oncology services into the metro St. Louis marketplace.