Carmen Bridgewater

Dallas/Fort Worth, Texas birth + family photographer. carmenbridgewater.com

• Grew social media following by 130,000+ in 3 months across all platforms (Instagram, Facebook, Twitter) • Created the highest conversion rate in HDC history • Increased online sales by 20% compared to previous year through the use of email marketing best practices

Oversaw production from sale to delivery of 15+ client projects/month including projects for HGTV's Emmy Nominated Fixer Upper and DIY Networks show Wood Work.

• Photographed 3-4 special events a week including but not limited to sporting events, university events, and faculty and staff portraits • Maintain digital database • Operated digital photography equipment, including light modifiers cameras, lenses, films, accessories, studio lighting, and Mac OS X systems • Utilized expert communication to help clients realize their specific needs through consultations, recommended services and scheduled photo sessions

• Composed 3 or more articles per month for internal publication, “News at Your Fingertips” (read by +13,000 employees) including 2014 Sustainability Report • Assembled 50+ press kits for After School Advantage Program including but not limited to press releases and media advisories • Researched and compiled 50 – 100 industry related articles daily in order to monitor industry trends/developments for use by customers, employees, management, and executives and distributed via email to employees in all business sectors around the world • Created and maintained archive digital database for press releases dating back to 1990

• Reviewed +200 applications, interviewed and selected a public relations team to assist in external publicity matters • Became point-of-contact with guest speakers, news outlets, and prospective students interested in the program • Established a social media presence for external publicity and created content via Photoshop CS and Microsoft Publisher