Carmem Buonocore

Marketing and Communications Manager @ Bahia Asset Management

About

Marketing & Communications professional with over 10 years of experience leading strategic campaigns, brand positioning, and integrated marketing initiatives in the financial, education, and sports sectors. Specialized in B2B and B2C marketing strategies, go-to-market (GTM) planning, and multi-channel campaigns—leveraging data analytics, business objectives, and customer insights to maximize impact. Proven track record managing branding, public relations, and large-scale brand activations with measurable impact. Hands-on, collaborative approach that bridges brand strategy with business results by aligning cross-functional teams and stakeholders. Strategic Marketing | Branding | Go-to-Market | PR & Events | KPI & ROI | Stakeholder Management | Communications

Country

Brazil

City

Greater Rio de Janeiro

Industry

Capital Markets

Skill

Data-driven Marketing, Stakeholder Engagement, Brand Activation, Estratégia de conteúdo, Posicionamento de mercado, Marketing B2C, Marketing B2B, Marketing estratégico, KPI & ROI Analysis, Branding, Internal Communication , Project management, Inovation, Estratégia de marketing, Strategic marketing, Gestão de projetos, Criatividade, Inovação, Business English, Press Relations

Experience

Marketing and Communications Manager

Bahia Asset Management

2022-2 - Present · 4 yrs 8 mos

Rio de Janeiro, Brasil

• Leadership of B2B and B2C marketing strategies focused on brand awareness, institutional positioning, and demand generation. • Planning of data-driven multichannel campaigns aligned with business goals and KPIs/ROI. • Collaborative cross-functionally with Product, Commercial, HR, and BI teams to ensure consistent brand storytelling. • Management of Bahia Asset's presence at Expert XP across 7 editions, increasing qualified lead acquisition by approximately 30% per event. • Leadership in PR efforts with strong spontaneous media presence in outlets such as Financial Times, Valor Econômico, Bloomberg, Exame, InfoMoney, and Estadão — averaging around 50 annual publications across these outlets, featuring the brand and its spokespeople. • Management of budget, communication agencies, and execution of both internal and external events.

Marketing and Communications Coordinator

Bahia Asset Management

2019-8 - 2022-2 · 2 yrs 7 mos

Rio de Janeiro e Região, Brasil

• Developed marketing and communication plans to strengthen the brand's institutional voice. • Led employer branding efforts and supported stakeholder engagement initiatives.

Senior Marketing and Communications Analyst

Bahia Asset Management

2018-5 - 2019-8 · 1 yr 4 mos

• Created strategic content, coordinated institutional events, and supported communication efforts for different audiences.

Senior Communications and Events Analyst

FGV - Fundação Getulio Vargas

2017-11 - 2018-5 · 7 mos

Rio de Janeiro Area, Brazil

• Planned and delivered high-level events with national and international stakeholders. • Developed content and campaigns for multiple channels, increasing institutional visibility. • Strengthened partnerships and supported communication of key projects. • Managed social media, printed materials and email marketing initiatives.

Project coordinator – Rio 2016 Olympics

adidas

2016-6 - 2016-10 · 5 mos

Rio de Janeiro e Região, Brasil

• Coordinated logistics at adidas' Creators Base – adidas' activation hub during the Rio 2016 Olympic Games – and managed accommodation for athletes, partners, and internal teams. • Supported event execution and brand activations. • Produced communication materials and performance reports. • Served as liaison between agencies, sports teams, and vendors. • Led on-site team operations and collaborated with PR, Product, Branding, Newsroom, Marketing, and PMO.

Communications Analyst (on behalf of Chevron Brasil)

Airswift

2013-7 - 2016-1 · 2 yrs 7 mos

Rio de Janeiro e Região, Brasil

• Managed internal communication in a global corporate environment, with bilingual content and performance tracking. • Developed internal campaigns to strengthen brand identity and stakeholder engagement and supported CSR programs and volunteer initiatives.