Carly L
Marketing Manager @ A BATHING APE®
About
Global marketing, digital and public relations professional with 10 years of experience in producing high profile product driven and digital campaigns and events for public listed clients and prominent brands. A multicultural and bilingual team player with proven track record on both client and agency side. Strong marketing sense, project management and communication skills under high press and rapid calibrating environment.
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Hong Kong SAR
Apparel & Fashion
Strategic Marketing Management, Marketing Communications Planning, Lead Generation, Internal Communications, Event Production, Event Marketing, Advertising, Branding, Marketing, Public Relations, Partnership Marketing, Budget Management, Event Management, Social Media Marketing, Digital Marketing, Retail Marketing, Content Marketing, Product Marketing, Customer Relationship Management (CRM), SAP HANA
Experience
Marketing Manager
A BATHING APE®
Hong Kong SAR
• Spearheaded global and regional marketing campaigns, enhancing brand visibility for BAPE and its premium lines. • Organized high-profile events, including the BAPE RUNWAY SHOWS and BAPE HEADS SHOWS, attracting significant media attention. • Developed and executed comprehensive social media strategies. • Cultivated relationships with celebrities and influencers, boosting brand credibility and reach in key markets.
Assistant Marketing Manager
A BATHING APE®
Hong Kong SAR
MARKETING (GLOBAL + REGIONAL) - CAMPAIGNS and CROSSOVER COLLABORATIONS / PARTNERSHIPS - EVENTS ORGANIZATION (E.G. BAPE HEADS SHOW, BAPE XXV, F1, PAGANI LAUNCH, ETC.) - CONTENT CREATION - SOCIAL MEDIA PLANS AND IMPLEMENTATION - ADVERTISING AND PROMOTION - BUDGET PLANNING AND CONTROL PUBLIC RELATIONS - MEDIA PITCHING (GLOBAL and REGIONAL) - CELEBRITIES AND INFLUENCERS RELATIONS (GLOBAL and REGIONAL) BRANDS / LINES WORKING ON - BAPE (MAINLINE) - BAPE STA (SHOES) - BAPEX (WATCHES) - BAPE KIDS - BAPE EYEWEAR - BAPE PLAY (TOYS) - BAPE HOME (FURNITURE) - BAPE GALLERY (ART) - BAPE CAFE - BAPETAVERSE (NFT) - BABY MILO STORE
Marketing Supervisor
A BATHING APE®
MARKETING (GLOBAL + REGIONAL) - CAMPAIGNS and CROSSOVER COLLABORATIONS / PARTNERSHIPS - EVENTS ORGANIZATION (E.G. BAPE HEADS SHOW, BAPE XXV, F1, PAGANI LAUNCH, ETC.) - CONTENT CREATION - SOCIAL MEDIA PLANS AND IMPLEMENTATION - ADVERTISING AND PROMOTION - BUDGET PLANNING AND CONTROL PUBLIC RELATIONS - MEDIA PITCHING (GLOBAL and REGIONAL) - CELEBRITIES AND INFLUENCERS RELATIONS (GLOBAL and REGIONAL) BRANDS / LINES WORKING ON - BAPE (MAINLINE) - BAPE STA (SHOES) - BAPEX (WATCHES) - BAPE KIDS - BAPE EYEWEAR - BAPE PLAY (TOYS) - BAPE HOME (FURNITURE) - BAPE GALLERY (ART) - BAPE CAFE - BAPETAVERSE (NFT) - BABY MILO STORE
Marketing Supervisor
I.T
Hong Kong SAR
MARKETING (GLOBAL + REGIONAL) - CAMPAIGNS and CROSSOVER COLLABORATIONS / PARTNERSHIPS - EVENTS ORGANIZATION (E.G. BAPE HEADS SHOW, BAPE XXV, F1, PAGANI LAUNCH, ETC.) - CONTENT CREATION - SOCIAL MEDIA PLANS AND IMPLEMENTATION - ADVERTISING AND PROMOTION - BUDGET PLANNING AND CONTROL PUBLIC RELATIONS - MEDIA PITCHING (GLOBAL and REGIONAL) - CELEBRITIES AND INFLUENCERS RELATIONS (GLOBAL and REGIONAL)
Senior Marketing Executive
I.T
Hong Kong
MARKETING (GLOBAL + REGIONAL) - CAMPAIGNS and CROSSOVER COLLABORATIONS / PARTNERSHIPS - EVENTS ORGANIZATION (E.G. BAPE HEADS SHOW, BAPE XXV, F1, PAGANI LAUNCH, ETC.) - CONTENT CREATION - SOCIAL MEDIA PLANS AND IMPLEMENTATION - ADVERTISING AND PROMOTION - BUDGET PLANNING AND CONTROL PUBLIC RELATIONS - MEDIA PITCHING (GLOBAL and REGIONAL) - CELEBRITIES AND INFLUENCERS RELATIONS (GLOBAL and REGIONAL)
Marketing Officer
Shiseido
Hong Kong
- CAMPAIGNS OPERATION (BOTH ATL AND BTL) - RETAIL MARKETING AND VISUAL MERCHANDIZING SUPPORT AND OPERATION - SALES PROMOTION (ADVERTISING CAMPAIGNS – DIGITAL + OOH) - SOCIAL MEDIA PLANS AND IMPLEMENTATION - EVENT AND SPONSORSHIP OPERATIONS
Marketing Officer
Sa Sa International Holdings Limited
- CAMPAIGNS OPERATION (BOTH ATL AND BTL) - RETAIL MARKETING AND VISUAL MERCHANDIZING SUPPORT AND OPERATION - SALES PROMOTION (ADVERTISING CAMPAIGNS – DIGITAL + OOH) - SOCIAL MEDIA PLANS AND IMPLEMENTATION - EVENT AND SPONSORSHIP OPERATIONS (LADIES’ PURSE DAY, MISS HONG KONG, ETC.)
Sales and Marketing Coordinator
EDKO Films Limited
- MARKETING AND PR OPERATIONS AND SUPPORT - SALES ADMINISTRATION AND COORDINATION - EVENT MANAGEMENT / MARKETING ACTIVITIES SUPPORT
Education
The Hong Kong Polytechnic University
Convention and Events Management
Carly L's Contact Information
Phone
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