Carly Krane

- Supported Account Managers in the day-to-day execution of marketing strategies and tactics - Produced monthly reports for clients using Google Analytics, Google Data Studio and Shopify Analytics - Led the creation and optimization of email marketing strategies for B2C accounts using Canva and Mailchimp - Built influencer casting sheets for clients in the beauty, fashion, and home design spaces - Coordinated brand photoshoots - Monitored market trends and best practices across social platforms

- Worked with creative agencies to implement marketing campaigns for Sea-Doo and Ski-Doo brands and led the implementation of a digital content library designed specifically for new customers - Assessed content needs of website, e-commerce, social and CRM to inform global brand photoshoots - Developed content strategies and product messaging alongside Brand Managers - Ensured campaign briefs and assets were aligned with brand guidelines

- Contributing member of the recently created BRP-X team, the commercial innovation lab which focusses on enriching the customer experience, enabling consumers to experience the full capabilities of BRP products including Sea-Doos, Ski-Doos, and Can-Am ATVs - Facilitated three major projects to redesign the customer experience for existing and target customers - Led communications between internal and external stakeholders, user-testing, copywriting and coordinating launch events - Compiled, analyzed and presented market research and benchmarking data to inform strategic planning and decision making

- Authored 20+ blog posts per week consistent with brand image and edited content on the company’s website to optimize results for keyword searches on Google and Facebook - Managed digital marketing initiatives on Facebook and Instagram and successfully increased page and content viewership - Prepared and edited a digital catalogue for prospective parents and teenagers

- Led competitive analysis and simultaneously managed social media accounts across industries for clients in the United States, Switzerland, Germany and China - Conducted thorough market research and data analysis and presented rebranding strategies to support clients’ current business models - Developed and maintained client relationships by personally contacting each client weekly

- After school supervision and tutoring for elementary school students - Tutored students in English and Math, instructing them on building work plans and adopting various study methods - Tracked students’ academic performance and tweaked tutoring plans to address areas of improvement

International Exchange Program