Carly B.
Digital and Influencer Marketing Manager @ Billabong
About
Accomplished team leader in branded social and digital marketing strategy on a global level. With over 5 years experience in community management, social media marketing, campaign, and corporate partnerships, I’ve successfully launched numerous global consumer facing campaigns and projects with a complex array of objectives resulting in sell out collections, increased social presence and uniformed global execution. Paired with a strong retail background, diverse understanding of the Action Sports Industry, along with fashion and costumer products, successful online ecommerce business, an acute understanding of the online space, entrepreneurial skills in the freelance sector, I’m a strong communicator and both a creative strategist and executor having worked with brands such as Roxy, Quiksilver, Diane Von Furstenburg, Teen Vogue, Seventeen, Brides Magazine, Simple Human, Ford Motor Cars, Mercedes Benz Fashion Week/ Miami Swim Week, Olay, Refinery29, Hollister, Stila Cosmetics and Lucky Magazine to name a few. Digital & Social Media Strategy, Lead Social Media, Social Media Platforms, Social Media Channels, Traditional Marketing, Social Channels, Media Marketing Strategies, Online Communities, Email Marketing Campaigns, Content Creation/Execution, Brand Marketing, Community Management, Event Management, Content and Event Producer, Influencer Marketing, Visual Communications, Copywriting, Brand Development, Research, Blogging, Freelance, Multiple Social Channels and Accounts, Account Management, Visual Design, Styling / Content Creation
United States
Newport Beach
Apparel & Fashion
Social Media Marketing, Social Media, Marketing, Facebook, Fashion, Social Networking, Digital Marketing, Advertising, Visual Merchandising, Blogging, Marketing Communications, Brand Management, Event Planning, Online Advertising, Cision, Photoshop, Brand Awareness, Online Marketing, Graphic Design, Digital Media
Experience
Digital and Influencer Marketing Manager
Billabong
United States
Americas Digital Content Specialist
Billabong
United States
Social Media Marketing & Content Creation Consultant
Freelance
Global Social Media Marketing Manager, ROXY
Quiksilver
Huntington Beach, CA
- Managed social media teams in Asia Pacific and Europe regions, and US team - Executed daily online content production across all social media platforms, blog, ecommerce, email marketing, and branded stories globally - Produced unique cross-channel online content including photo shoot conception, in studio, and event production - Worked cross functionally with other departments & social media teams on strategic implementation & reporting - Created and maintained global social media calendars, oversaw regional execution - Aligned social media executions with key marketing campaigns and worked closely with PR, marketing, ecommerce & sales divisions - Executed global social media campaigns and promotions leading to online and in-store conversion and direct ROI - Travel extensively for global strategic meetings, key ROXY events across the US and overseas, campaign launches - Managed outside vendors and agencies that contributed to ROXY’s social media success - Oversaw budgets for social media and online advertisement.. Executed day-to-day ad buy spends and strategic planning - Oversaw 400% increase year over on Instagram and other social channels - Brand Marketing Award winner for the SIMA Awards ‘Female Brand of the Year’
Social Media Marketing Manager, ROXY
Quiksilver
Huntington Beach, CA
Market Research Coordinator, ROXY
Quiksilver
Huntington Beach, California
Office Manager
24 Seven Talent
Newport Beach, California
Retail Sales Associate
Anthropologie
Greater Los Angeles Area
Bridal Consultant Intern
Saks Fifth Avenue
Beverly Hills, California
Marketing Intern
AOL
Tucson, Arizona Area
- Acted as the Agency Director for a group of 19 students in a year-long internship with AOL - Managed weekly meetings and campaign calendar build out - Oversaw campaign execution and all deliverables across diverse creative channels including, market research, marketing, graphic design, video, and production - Competed in a 50+ college competition receiving 2nd place for western divisional championship
Education
University of Arizona
FIDM
Carly B.'s Contact Information
Phone
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