Carl Weibull

Price and sales controlling / Project leader - Performance management - Price strategy - Pricing tool responsible - Change management - Group accounting, Finance reporting and support - Digital transformation

Management consultant seeking the true value of products and/or services is revealed by understanding the market and customers. Output to establish price strategy and product offer structures with dedicated revenue management focus. The offer also included full CFO agenda services, working capital and supply chain management My role also included sales responsibility with a major focus on networking.

I held a truly multifaceted role within the business development area. I lead a case study on how to optimise marketing spend combined with keeping control of the incentives spend to maximize revenue. Prior to that I was business responsible for unit programs not directly connected to car programs. In this context I have ran and was outmost responsible for the business projects connected to engine program development for coming generations of the Volvo group engine architectures. Initially I was Cycle Plan and Product Marketing responsible from a Volvo perspective in what was to become Polestar following the Volvo acquisition of Polestar in June 2015.

Responsible for the full market equation (retail price, volume and discounts) delivery from Marketing Sales & Service to new car projects with a global focus. The role is a project leader role to have the total picture of the complete revenue stream and total financial analysis of a number of new car project. With my background I am also heavily involved in the product marketing area in both supporting on future technologies investigation to be implemented in future vehicles as well as optimizing current technologies to the most optimum level from a customer perspective.

Main area of responsibilities was to maintain and develop the global VCC Pricing Strategy and its market specific sub pricing strategies. One important part of this responsibility was to secure that the different components such as carline guidelines were aligned with executive senior management. I was also responsible for providing price assumptions in early phases of various new car projects and annual studies as well as providing price estimations for proposed product cycle plan changes. In addition to this I was involved in different product marketing related processes and working groups where the pricing strategy competence was needed.

Responsible for a team of three persons and running the long term volume process to ensure integrity, timely alignment and reporting of the global volume strategy across all disciplines within Volvo Car Corporation and towards Ford Motor Company. The volumes are primarily used for financial business planning and the sole source for purchasing and manufacturing forecasting. Within this scoop lies the volume positioning of new car projects before start of production in relation to VCC portfolio and industry development to ensure the desired VCC corporate objectives. The aim was to contribute actively towards the ongoing overall development of company strategy.

Responsible for establishing and maintaining routines and tools within Volvo Car Group for the Cash Flow and Warranty reporting towards Ford Motor Company. Also responsible for improving and securing the Product Cost Control for the interior trim department for the various new car and model year projects

The course Artificial Intelligence for business management covered basic concepts in AI, linked to business management with a focus on organization, marketing, sales and financing. The course provided me with a basic understanding of strengths, weaknesses, opportunities and threats with AI applications. The course also gave me examples of algorithms and their use to create artificial intelligence and how these are applied in the above areas.