Carl Tsai

Report to Condé Nast International CDO (now Global President) and Condé Nast China President to help define digital transformation strategy for diverse markets. Promote digital business models and drive digital marketing and sales strategy development. Lead restructures of critical operations, including marketing, CRM, sales operation, product, tech, and data functions. Actively cooperated with digital partners such as DSP, Tencent, Alibaba, Toutiao and so forth to achieve marketing objectives, traffic optimization and product performance.

For 21.99 billion CNY technology company and one of China’s largest digital video companies, worked with C-level executives to build growth strategy and protect against increasing market competition. Led a talented team to deliver business development, sales operation, marketing and product development to enable market share growth. Diagnosed underlying revenue issues, identified solutions and led execution of all business operations — structure, products, operation, pricing, brand image and client relationship.

Advanced on a fast track to lead the integration of multiple functions – sales planning, media, KA marketing, data analysis, and IMC. In one year, drove rapid organization changes, established transparent standard and operation process in the booming video industry and built credibility among advertisers. Led integration of formerly siloed sales and other departments to create understanding, passionate and goal-achieving company culture and overall strategy.