Carlota Zardoya Nevot

Global Influencer Marketing & Paid Media Manager @ MELLER

About

Actualmente me desempeño como Manager de Marketing de Influencers en MELLER, donde aplico mis conocimientos de Publicidad, RRSS y Marketing adquiridos en la Escola Universitaria Formatic Barcelona y University of Wales Trinity Saint David. Mis competencias clave incluyen una actitud positiva, desarrollo organizacional y marketing, habilidades que he reforzado a lo largo de mi carrera profesional, incluyendo roles previos como Campaign Manager y PR& Events Trainee. En mis experiencias recientes, he liderado con éxito campañas de influencia, demostrando habilidades en la creación de propuestas creativas y análisis de resultados. Valoro la importancia de las sinergias entre marcas y la comunicación efectiva, elementos que considero esenciales para resonar con la cultura de la organización y aportar perspectivas diversas al equipo. Mi trabajo se ha centrado en fomentar colaboraciones significativas y en la gestión de eventos.

Country

Spain

City

Barcelona

Industry

Public Relations & Communications

Skill

Inglés, Presentaciones, Eventos, Coordinacion y liderazgo de equipo, Estrategia de contenidos, Gestión de eventos, Scouting perfiles, Reports, Clippings, Gestion de equipos, Edición de contenidos, Gestión del talento, Creación de relaciones, Content creator, Negociación, Actitud positiva, Desarrollo organizacional, Marketing, Publicidad, Gestión de proyectos

Experience

Global Influencer Marketing & Paid Media Manager

MELLER

2025-4 - Present · 1 yr 6 mos

- Leading international Influencer Marketing and Paid Media campaigns, managing partnerships with +24 global influencers. -Driving creative direction and alignment with Paid Media and Creative teams. -Planning and executing influencer trips and branded events as part of campaign strategies. -Negotiating image rights, budgets, and long-term collaborations. -Coordinating product shipments, UGC deliveries, and campaign integrations. -Analyzing performance metrics and optimizing Social Media Ads (ROAS, CTR, CPM, etc.). -Managing and mentoring the influencer marketing team.

Influencer Marketing & Partnerships

MELLER

2024-1 - 2025-4 · 1 yr 4 mos

Barcelona, Cataluña, España

Content Creator UGC

Instagram

2019-6 - Present · 7 yrs 4 mos

Barcelona, Cataluña, España

- Creation of UGC content. - Development of creative and authentic content for use in social media and advertising campaigns.

Campaign Manager

milkyway*

2023-12 - 2024-2 · 3 mos

Barcelona, Cataluña, España

• Creation of creative proposals. • Scouting of profiles. • Campaign tracking. • Final campaign analysis and reporting. • Negotiations with influencers. • Client communication. • Clippings. • Seedings.

Social Media Manager

BANOFFEE BARCELONA

2023-4 - 2023-12 · 9 mos

Barcelona, Cataluña, España

-Design and full execution of the social media strategy (Instagram and TikTok). -Creation of visual content, aligned with brand identity. -Planning, direction, and production of content shootings, including creative concept, styling, and coordination. -Management of organic and paid media campaigns, with real-time performance optimization. -Negotiation and coordination of collaborations with influencers, brand ambassadors, and partner brands. -Trend and competitor benchmarking, adapting content to viral formats and platform updates.

PR & Events Subdued Spain Trainee

Subdued

2022-4 - 2023-1 · 10 mos

Barcelona, Cataluña, España

Communication management for Subdued Spain. - Management of brand ambassadors in Spain. - Planning and execution of communication strategy. - Organization and coordination of events. - Market research and analysis. - Brainstorming for creative initiatives. - Brand positioning. - Influencer management and negotiations.