Carlos Jimenez Rosado

Consultoría en todo lo relacionado a el emprendimiento en negocios enfocados al fitness, desde un estudio hasta un gym completo, ofreciendo soluciones llave en mano que integran desde conocer el ROI y TCO, selección de tipo de equipo vs budget, manual de operación, estudio de mercado de la zona, hasta el diseño y administración de pagina web y redes socilales. (SEO, SEM)

- Forecast responsive - All marketing activities like, PR and digital marketing, include Adwords, SEO, SEM, Facebook, Instagram, etc - Events - Retail Alliance - Develop the local marketing plan & sales action items - eCommerce strategies & operation - Telemarketing (Lead generation and customer satisfaction)

Develop all the marketing activities, budgeting process, lead generation, brand awareness, brand recognition and programs for all our brands. - Manage all the efforts with the Alliance Partners like Costco, Palacio de Hierro, Liverpool, Mercado Libre and Martí among others, to increase the sales for the residential customers and increase the market position and brand awareness. - Created and developed the first e-Commerce website in Latinoamerica (to sale this kind of products), the principal objective was to sale all our consumer portfolio and some professional products in Mexico, in 2017 our level of sales was around $800,000.00 USD, and plan the annual forecast - Business Plan by brand, Budget Management, Demand Generation Campaigns, Annual Alliances strategies, - Developed all local websites and brands like, Life Fitness, Cybex, Brunswick, Life Fitness Premium Outletetc - Constant development of all strategies for social media (facebook, instagram, youtube), adwords, Public Relations and advertising.

• Develop strategies with several partners for the whole company and by each country • Increase the customer satisfaction as well as explore new business opportunities on different kind of markets • Develop the marketing plan for the whole region.(Except Brasil) • Business Development in order to increase the sales level (Alliances) • Responsible for the implementation of all regional marketing events in LATAM. • Cover the Regional Quota

• Generate new business with our principal alliances partners (SAP, Oracle, IBM, HP ) • Responsible of development, implementation and coordination of internal and external public relations strategies, with the goal of establishing and maintaining and increase the mind share with a favorable brand awareness image of the company with potential customers and associate partners. • Develop the Marketing Plan & Budgeting for the NOLA region • Coordinate each vertical markets and solutions in conjunction with the Managing Directors (Financial, Manufacturing, Energy, Government and Telco’s) • Create activities and campaigns in order to penetrate the CLevel positions • Responsible for the implementation of all regional marketing events (North Latam Region) • Organize several events for vertical markets and by application • Create different kind of materials, white papers, best practices, for all our solutions • Press releases approval, elaboration of all cases studies and success histories.

* Start-up included: Business Plan Agreement, Account Plans, Budget Management, Demand Generation Campaigns, Sales Teams Integration Channel Management recruiting, development, planning, marketing, operations & sales. * Start-up a formal and continue Alliance Relationship in order to create new business opportunities in common. * Create the Channels Ecosystem building with VARs & ISVs, developers, Systems Integrators, hardware vendors, value added distributors and consulting firms to engage them in the technology adoption, solutions integration, applications development and integration and solutions selling process * Increase the number and qualify local channels * Highly rated in Channels Satisfaction Surveys * Cover the Quota

Actualización en marketing digital & eCommerce de Big Ticket