Carlos Franqueira

Gestão, comercialização, desenvolvimento e consultoria especializada em empreendimentos comerciais.

Chief corporate executive in the management of the shopping malls, being responsible for the operational management, financial control of the developments, hiring of condominium services, operation of the parking lots, strategic planning of the developments and approval of the marketing planning for each of the 7 shopping malls. Responsible for business planning and development, relationship with large market retailers and management of routine commercial activities (lease and contract renegotiation). Accomplishments: Restructuring of the Excellence Program with expansion of routines, new assets, in 12 different areas of business management, with significant results in increasing operational efficiency, legal certainty and control of indicators. Incorporation of commercial activities by the Operations Directorate, enabling synergy between executives, greater monitoring of negotiations, resulting in increased occupancy rate and rental value. Implementation of an annual routine of strategic planning and marketing actions for each project, focusing on the use of resources destined for campaigns, in the planning of actions to attract audiences and other commercial actions. Management of outsourced corporate contracts (security, maintenance, cleaning, among others) and implementation of organic cleaning services, with a focus on operational quality and cost adequacy. Responsible for the operational implementation, including the hiring of staff and the definition of service providers for 2 new units, one in Teresina-PI and another in Belém-PA.

Chief executive in the local management of the mall, responsible for financial control, operations and marketing, as well as commercial activities. Accomplishments: Implementation of strategic planning in the mall, aligning all actions of the management areas, obtaining 40% growth in the operating result in the following year, making it the main one in the chain. Achieved first place in the ranking of the Company's Excellence Program in 2014.

Chief executive in the local management of the mall, being responsible for commercial, financial, operations and marketing activities, as well as strategic meetings to present results to the main partners, Cyrela Commercial Properties. Accomplishments: Christmas Campaign: the first Christmas at the Shopping Mall, keeping the event schedule as planned in a period of internal crisis. Default of rents: reduction of default by 20 p.p. in the following year.

Chief executive in the local management of the mall, being responsible for marketing, finance, operations and marketing. Performance with business managers in approving and executing the plans for each area, in addition to being responsible for the results and goals of the business towards the company. Accomplishments: Relationship with tenants: improvement of the business environment with retailers through actions of rapprochement and relationship with the local partner of the company. Documentation: conduction of the project to be the first mall in the chain to have 100% of all its mandatory documentation in force, attested in all certificates. Quality: two-year stabilization of the mall among the first in the company's national quality ranking.

Management responsible for managing the condominium service contracts (maintenance, cleaning, fire brigade, security, among others), energy management, parking operation and monitoring or carrying out works on the project. Accomplishments: Controlling contracts: implementation of S.L.A. (service level agreements) in numerous contracts, making it possible to measure and control the contracted services. Operational quality: obtaining improvements in the results of cleaning, landscaping and floor treatment services, which were initially deficient.

Coordinator responsible for managing maintenance, cleaning and energy service contracts, as well as monitoring the work of tenants in the enterprise. Accomplishments: Implementation of actions to improve cleaning, garbage collection and disposal, later incorporated as standard in the company.

Management responsible for managing the condominium service contracts (maintenance, cleaning, fire brigade, security, among others), energy management, parking operation and monitoring or carrying out works on the project. Accomplishments: Renegotiation of service contracts, equalizing the budget that was initially in deficit. Operational quality: effective partnership with Petrobras, through the financing of the new chilled water plant, delivering after almost a year of negotiation and works, the air-conditioned mall according to the parameters of the company. Implementation of the cinema: enabling the installation of new cinemas, with works on the roof of the enterprise, delivering, on time, the only cinema in the neighborhood.

Consulting services for commercial sectors and university professor. Development of restaurant activities. Projects: Bazzar, A Priori, Camarote Café and Movelaria Café. Consultant in some business implementation and operation projects: São Sebastião - restaurant, Teatro Odisséia and Casa da Matriz - concert hall and bar, Versátil and Logaf - furniture industries. Acting as a teacher, teaching in the subjects of Financial Management and Business Plan, in the MBA course in Restaurant Management at the University Estácio de Sá (Rio de Janeiro). Accomplishments: Growth of the Matriz network: Administrative and restaurant management for the implementation of a venue in Lapa (Rio de Janeiro / RJ), the Teatro Odisséia. With the success of the operation, there was an expansion for the management of 6 more bars and concert halls, in three years of contract.

Sales management of 4 own stores, wholesale sales management, in addition to attracting, contracting, implementing and selling 19 franchised stores. Accomplishments Implementation of franchised stores, increasing the number of chain stores, focused on tourist spots in national and international resorts (Cancun / Mexico), from point selection, logistics management, to hiring and training salespeople. Expansion of points of sale through the creation of a standardized product exhibitor and a standardized and exclusive packaging, enabling the sale of t-shirts to more than 200 points in Brazil.

Planning, organization and distribution of orders for points of sale of products of own manufacture.

Management of inventory control and purchase of consumables for the company.

Reporting to the Chief Engineer, supervising the performance of contractors and performing measurements on the job site.

Curso ministrado pelo Prof, Lawrence Hrebiniak e convidados, na Philadelphia (USA) - curta duração..