Carlos Pacheco

Senior Executive Consultant @ CP Consultoria Empresarial

About

. I am an executive with a solid career in the financial services industry, with strategic experience in eletronic payments, business development, and innovation. I have led strategic projects, managed relationships with clients and business partners, and optimized processes using CRM solutions, including Salesforce, delivering significant financial and operational results. · Senior Executive with a solid track record in Financial Services, acting as a Strategic Leader and Consultant in Payments, Business Development and Innovation, supporting leadership in defining growth strategies and competitive positioning. · Strong ability to lead and advise on strategic projects, client and partner relationships, and process redesign through CRM solutions (including Salesforce), delivering financial gains and operational efficiency. · Extensive experience advising commercial leadership on pre- and post-sales strategies, KPI definition and customer experience improvement. · Experience in strategic projects within Financial Services and Payments, supporting leadership in Digital Transformation, Innovation and Operational Efficiency initiatives. · Expertise in developing leaders and teams, fostering high-performance environments and strong strategic alignment in dynamic and innovative settings. · Fluent in English, with a solid academic background in Services Marketing (MBA – USP).

Country

Brazil

City

São Paulo

Industry

Management Consulting

Skill

Gestão de demanda, Liderança estratégica, consultoria executiva, open talent, influência interfuncional, Estratégia digital, Gestão de suporte, Consultoria de negócios, Gestão de relacionamento com o cliente (CRM), Análise de processos, Análise de políticas, chargeback, Otimização de processos, Gestão de experiência do cliente, Terceirização de processos de negócios (BPO), Estratégia de vendas, Gestão de stakeholders, Português, Estratégia, Venda consultiva

Experience

Senior Executive Consultant

CP Consultoria Empresarial

2018-11 - Present · 7 yrs 11 mos

São Paulo, São Paulo, Brasil

Working as a Senior Executive and Strategic Consultant in projects for the Financial Services and Payments sectors, focused on innovation, operational efficiency and digital transformation. Leading initiatives in CRM (Salesforce), AI and process restructuring, supporting executive decisions and driving results. • Development of growth strategies, B2B relationships and M&A projects, connecting business vision, technology, customer retention and operational excellence.

Operations Director

Visa

2012-6 - 2018-11 · 6 yrs 6 mos

São Paulo Area, Brazil

Reported to the VP of Operations. Responsible for managing operations and post-sales activities for 42 B2B clients in Brazil, ensuring efficiency, innovation and service excellence. Managed the relationship team, focusing on process optimization, KPI management and the use of Salesforce to monitor the client lifecycle, contributing to results maximization. • Contributed to improving the authorization process, increasing operational efficiency by 10%. • Organized strategic events, such as the Operations Forum and the Visa Service Quality Award, enhancing brand visibility and fostering innovation and best practice sharing among participants. • Supported the Sales team in onboarding new clients, with a focus on post-sales relationship management.

Partner and co-founder

A.R.T. Consultores & Associados

2010 - 2012 · 2 yrs

São Paulo Area, Brazil

Responsible for consulting in Payments and Financial Services for small and mid-sized clients (Startups and Fintechs). • Prospected new clients and led strategic projects, including the implementation of bank account lock mechanisms (receivables anticipation) and the sale of service operations to the pharmaceutical industry. The work resulted in more efficient processes and strong results for clients.

Cards Superintendent

Banco Sofisa S/A

2007 - 2009 · 2 yrs

Reported to the Shareholder and Business VP. Responsible for implementing the Credit Card product within the retail banking structure in just 45 days. • Defined all policies, from processor selection to the full product lifecycle, from credit to sales strategy. • Coordinated the development of the welcome kit and card personalization, and structured the entire customer service process with efficiency.

Independent Projects and Processes Consultant

2006-12 - 2007-9 · 10 mos

• Contributed to the Bradesco migration project to FIS and reviewed the billing process for the Marisa private label credit card, managed by Cred21.

Account Manager - Banco Real (currently Santander)

Electronic Data Systems

2006 - 2006

• Participated in defining the business rules for the chargeback system on Verifone’s low platform.

Cards Portfolio Manager

Banco Santos

2003 - 2005 · 2 yrs

• Head responsible for credit, prepaid and payroll cards, achieving 700% growth in the number of cards issued.

Interchange Executive Manager

Cartão Unibanco - Currently Itaú Unibanco

1998-10 - 2002-11 · 4 yrs 2 mos

• Led a team of 60 people and managed relationships with Visa and Mastercard. • Contributed to the project that made Unibanco the first domestic bank to authorize 100% of transactions online, reducing fraud by 15%.