Carlos Herrera

Throughout my career, I’ve been passionate about helping life sciences and medical device companies accelerate innovation through automation. At BioDot, I’ll have the opportunity to continue that journey — working with an incredible team and supporting customers who are shaping the future of diagnostics and healthcare. Excited for what’s ahead!

Because not all automation is the same, when microns and milliseconds™ matter, DWFritz Automation delivers precision solutions to solve complex challenges when others said no! That's why we are unique. As Sales Manager, I help industries achieve breakthrough results. We also offer contract manufacturing services that bring designs to life, providing world-class production expertise to optimize manufacturability and scale efficiently. That's our value proposition to you!

I accelerated the strategic direction for B2B automation sales across multiple industries, leveraging deep expertise in understanding client needs and aligning custom automation solutions with their capital expenditure processes. My focus is on identifying potential clients, building strong C-level relationships, and driving sales in robotic integration and tailored automation solutions to ensure optimal customer outcomes.

Head of Sales of an innovative industrial group and market leader serving the Automotive, Medical, Hygiene, Luxury & Beauty, and Industry business segments. Our mission is to provide contract manufacturing services as well as design innovative products and components with a high emphasis on finding sustainable approaches. Core processes: Injection molding, Assembly, Automation & Robotics. Achieved sales growth of $9MM for the US location in new businesses (25% of total US revenues) in the Life Sciences, Auto, Hygiene, and Luxury & Beauty markets. • Stabilized the US operation by establishing solid business partnerships, implementing KPIs, and improving all sales processes for a successful ISO 9001 certification. • Developed the Digital Marketing Strategy for the US location, involving the website concept, design, SEO content, and PPC campaign.

REHAU is a $3 billion sales global company with 50+ manufacturing locations, 20K+ employees and 170 locations around the world. Known as a leading provider of contract manufacturing and innovative products and technical solutions design in the aerospace, automotive and construction industry. Leesburg VA serves as HQ for the Americas. Core processes: Injection molding, Extrusion, Assembly, Automation and Robotics. Conceptualized strategies and led products and programs overseeing cross-divisional teams including the Engineering, Operations, Logistics, and Supply departments in multiple countries. Created long-term value through customer acquisition, market penetration, and relationship management. Mentor to new managers. • Achieved Sales of $50 million and operational objectives in NAR. Full P&L responsibility. • Global Account Manager of the Whirlpool Co. account on three continents. • Awarded “Best New Supplier” by GE Appliances. • Creation and effective tracking of sales goals, budgets, and forecasts to control the development of the business and the achievement of the financial and strategical goals.

Led the efforts in the creation and execution of strategic business development and account management that ensured the success of each country and product sales goals throughout the U.S., Canada, and Mexico. Effective cross-divisional and multi-cultural team leadership. Conducted and provided in-depth market analysis to the leadership team regarding market trends, competitive offerings, prospect needs, and product development concepts. • Direct key and Global Account Management (40% of total NAR profits) through customer specific KPI’s, and new account creation and development (25% of total NAR sales). • Exceeded EBIT targets with significant sales growth in the region over 30% • Negotiated with core clients to ensure sales budget while creating value for the customers. • Key Account Manager of the Whirlpool Co. account, successfully expanding the business by winning new projects valued in $3 million per year. • Closed deal of $5 million per year new business for the US.

Oversaw the marketing efforts for the U.S., Canadian, and Mexican markets. Attained sales objectives through detailed data and competitive analysis, commercial strategy development, key account management, and structured business planning. • Negotiated and closed supply agreements with the world’s largest home appliance OEM, valued at $10M+ sales per year. • Solid initiation of business in the U.S. for a specific strategic market, targeting the industry key players and closing commercial agreements resulting in $5M in sales.

"The Future creates the Present", from the anticipation to the action. Strategic Foresight is the study of the future and its possible scenarios, the evaluation of the most probable ones, and the construction of the preferred one. How to make this happen is the role of strategy. Strategy comes into play after foresight.