Carlos Casanello Pfeiffer

Responsible for leading the company's commercial strategy, driving profitable business growth, strengthening relationships with key customers, and optimizing commercial processes through data-driven decision-making. Key responsibilities: Defined and executed the brand's commercial strategy, including customer portfolio, product strategy, pricing, margins, and value proposition. Led the national sales organization, managing one Sales Manager, two Key Account Executives, and a team of ten sales representatives. Managed commercial forecasting and monitored sales performance to ensure business objectives were achieved. Developed and strengthened relationships with key customers, including department stores and catalog sales channels. Led commercial negotiations with major national accounts to drive business growth and profitability. Improved commercial planning processes by leveraging data analysis and Business Intelligence to support strategic decision-making.

-Desarrollar planes de ventas y rentabilidad por cuenta, canal y categoría de producto. -Coordinar el proceso integral de Go to Market de la compañía. -Administrar la creación y gestión del Order Book de la marca. -Analizar indicadores clave de desempeño (Sell In, Sell Out e Inventarios) para identificar oportunidades y mitigar riesgos. -Elaborar y presentar reportes ejecutivos a la Dirección General sobre ventas, márgenes y rentabilidad.

Led the commercial and operational performance of five retail stores, driving sales growth, operational excellence, and customer experience while managing multidisciplinary teams across the assigned territory. Key responsibilities: Managed the commercial and operational performance of five retail stores with annual sales targets exceeding USD 15 million. Led and developed teams of more than 80 employees, including store managers and operational staff. Executed commercial strategies to drive business growth and enhance the customer experience. Oversaw the opening of new stores, achieving break-even within the first 12 months of operation. Ensured high operational standards while delivering exceptional service to more than 2,500 customers per month.

Responsible for commercial account management, client relationship development, and the commercialization of Nielsen's market intelligence solutions for the alcoholic beverages industry. Key responsibilities: Managed and strengthened relationships with clients in the alcoholic beverages industry. Oversaw service delivery, ensuring high standards of customer satisfaction and service excellence. Identified business opportunities and drove the commercialization of analytical solutions and market intelligence services. Collaborated with cross-functional teams to deliver market insights and strategic analyses that supported clients' business decision-making.

Lideré la generación de análisis e insights para apoyar la toma de decisiones comerciales de The Coca-Cola Company en los mercados de Chile, Perú y Bolivia. Desarrollé análisis de desempeño comercial, tendencias de mercado e indicadores clave para identificar oportunidades de crecimiento. Coordiné el trabajo con equipos internos y proveedores estratégicos, incluyendo Nielsen y Kantar. Elaboré presentaciones ejecutivas para apoyar la planificación comercial y la toma de decisiones de la compañía.

Ejecutivo Pleno Coca Cola Company. -Consultoría y generación de insights para apoyar decisiones estratégicas de Coca-Cola en Chile, Perú y Bolivia. -Gestión de la relación con clientes, stakeholders y proveedores estratégicos, incluyendo Nielsen y Kantar. -Desarrollo y venta de servicios analíticos orientados a mejorar el desempeño comercial de los clientes. -Elaboración y presentación de análisis e informes para equipos comerciales y gerencias.

-Consultoría y generación de insights para apoyar decisiones estratégicas de Coca-Cola en Chile, Perú y Bolivia. -Gestión de la relación con clientes, stakeholders y proveedores estratégicos, incluyendo Nielsen y Kantar. -Desarrollo y venta de servicios analíticos orientados a mejorar el desempeño comercial de los clientes. -Elaboración y presentación de análisis e informes para equipos comerciales y gerencias.

Responsible for managing a portfolio of commercial accounts while coordinating operational activities between customers, air operations, security teams, and regulatory authorities to ensure service excellence. Key responsibilities: Managed a portfolio of approximately 30 commercial clients, ensuring high levels of service and customer satisfaction. Coordinated daily operations between customers, air cargo operations, security teams, and regulatory authorities. Managed the company's key accounts, representing approximately 80% of the business revenue. Developed and maintained long-term relationships with strategic customers. Ensured efficient execution of commercial and operational processes while supporting business growth.

- Crear y gestionar reportes para información interna. Interpretar indicadores operacionales y comerciales para la toma de decisiones. - Supervisión y nexo entre áreas operacionales y comerciales. - Gestión de itinerarios de vuelo y creación de reuniones con áreas involucradas en base a requerimientos del área de carga nacional.

Experiencia previa estudiando 1 año y medio en el Instituto Tecnologico de Monterrey la carrera de mercadotecnica. Calificaciones dentro del primer decil de la generacion año 2012.