Carlos Baldo Júnior
Web Optimization Coordinator (Strategic Advisory & Analytics) @ Government of New Brunswick / Gouvernement du Nouveau-Brunswick
About
Strategic advisor and consultant with more than 20 years of experience delivering cross-functional projects, organizational improvement initiatives and evidence-based solutions across public and private sectors. Proven ability to support government priorities through project delivery, business and policy analysis, stakeholder engagement, facilitation and executive decision support in complex and evolving environments. Experienced collaborating with multidisciplinary teams to solve organizational challenges, strengthen decision-making and improve programs, services and operations. Professional development in Project Management (PMQ), Lean Six Sigma, Design Thinking and Agile Business Analysis provides a strong foundation in continuous improvement, change management and public sector transformation.
Canada
Fredericton
Government Administration
Design Thinking, Geo AI, Agile & Waterfall Methodologies, Large Language Models (LLM), Marketing Operations, Social Media, Project Management, Policy Writing, Presentation Skills, Labor Relations, Civil Litigation, Legal Consulting, Search Engine Marketing (SEM), Performance Marketing, Google Tag Manager, Google Search Console, Data Analytics, Web Analytics, Web Content Writing, Google Webmaster Tools
Experience

Web Optimization Coordinator (Strategic Advisory & Analytics)
Фредериктон, NB
Provide strategic advisory services to departments across the Government of New Brunswick by conducting analytical research, business analysis and evidence-based assessments that support executive decision-making, organizational improvement and cross-departmental initiatives. Conduct strategic research, jurisdictional scans, policy analysis, legislation interpretation, and data-driven assessments to identify issues, evaluate options and recommend practical solutions supporting government priorities and project objectives. Prepare executive briefing notes, analytical reports, dashboards, presentations and decision-support materials for directors, senior management and departmental stakeholders. Support the delivery of one of the Government of New Brunswick's largest digital transformation initiatives (GNB.ca), coordinating analytical activities, engaging stakeholders, identifying service improvement opportunities and providing strategic recommendations throughout project implementation. Apply user-centred analytical approaches, including web analytics, accessibility assessments, search behaviour and user research, to improve digital services and support evidence-informed decision-making. Facilitate workshops, presentations and knowledge-sharing sessions while collaborating with multidisciplinary teams to coordinate strategic initiatives, solve complex business challenges and support successful project delivery. Champion innovation by promoting the responsible use of artificial intelligence and emerging technologies to improve analysis, collaboration, operational efficiency and decision support.

Policy Consultant
Law Firm - Belo Horizonte
Minas Gerais, Brasil
Led the firm's Policy Unit, directing complex policy and consulting projects for labour unions, private organizations and regulated industries while providing strategic advice to executive leadership and managing multidisciplinary client engagements. Served as the principal advisor to Boards of Directors, executive committees, CEOs and business owners, providing strategic policy, governance and legislative advice supporting organizational decision-making and long-term planning. Led end-to-end policy development and organizational improvement initiatives, including legislative research, stakeholder consultation, policy design, executive approval, implementation support, change management and compliance monitoring. Conducted legislative research, cross-jurisdictional reviews and organizational analysis to identify risks, evaluate policy options and develop evidence-based recommendations within complex regulatory environments. Facilitated stakeholder engagement, negotiations and executive consultations involving labour unions, employers, boards and organizational leadership, building consensus among parties with competing priorities. Prepared executive briefing materials, policy proposals, governance reports and strategic recommendations supporting executive decision-making and organizational change. Supervised Legal Assistants and Administrative staff while managing multiple concurrent consulting projects, client relationships and organizational priorities.

Development Consultant
Number One Language Schools Franchiser
Белу-Оризонти, MG
Progressed from English Instructor to Franchise Development Consultant, providing strategic advisory and business improvement consulting services to franchise owners across a national network of approximately 120 locations while supporting organizational performance, operational consistency and implementation of the franchisor's business model. Conducted organizational assessments, facilitated workshops and coached franchise owners and leadership teams, identifying business improvement opportunities and supporting implementation of operational standards. Built collaborative relationships with franchisees and corporate leadership while coordinating consulting engagements across multiple locations and supporting continuous improvement initiatives. Planned and coordinated consulting engagements across geographically dispersed franchise locations, balancing competing priorities while managing client relationships and organizational objectives.

English as a Second Language Instructor
Belo Horizonte e Região, Brasil
- Coach and build relationships with students from different cultures and backgrounds. - Provide support and positive learning environment to ESL learners. - Manage and adapt classroom practices to fit the learning styles of various learners. - Plan lessons that motivates students and present lectures by considering learners' different backgrounds. - Provide students with feedback and support that encourage them to improve their language skills and learning autonomy. - Work with team members to create a positive and safe environment for learners.
Education
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