Carlo Sambucci

Paid Social Advertising - Planned, built, and managed Meta ad campaigns with engaging copy and creative. Delivered strong performance across traffic, engagement, and lead metrics. Email & SMS Campaigns - Wrote persuasive content for SMS and e-shot campaigns. Briefed designers and created in-platform designs to support weekly sales targets. Web Content Management - Built and updated responsive WordPress pages using page builders, ensuring clean design and strong UX across devices. Graphic Design - Created and edited digital assets using Photoshop, Lightroom, and Canva, delivering eye-catching visuals aligned with brand identity. Campaign Reporting - Produced clear, insightful reports to assess campaign performance. Used data to highlight strengths and inform ongoing optimisation. Photo and Video Shoots - Supported product shoot planning and delivery, ensuring key features were captured with creative attention to detail. Partnership Development - Identified and built strategic partnerships, expanding brand reach and generating new leads through industry collaboration. Events and Exhibitions - Represented the brand at trade events, engaging with prospective customers and building industry relationships. Campaign Development - Assisted in the development of multi-channel campaigns with strong messaging and creative to support sales growth. Salesforce Reporting - Used Salesforce to build reports, segment audiences, and track campaign performance. Organic Social Media - Planned, scheduled, and managed engaging content across platforms while maintaining brand tone and community interaction. SEO Content Writing - Wrote SEO-focused blog and web content using keyword research to boost search visibility and organic rankings. Creative Writing and Concept Development- Developed ideas and creative copy to support marketing, brand storytelling, and product messaging.

Paid Social Advertising - Planned, built, and managed Meta ad campaigns with engaging copy and creative. Delivered strong performance across traffic, engagement, and lead metrics. Email & SMS Campaigns - Wrote persuasive content for SMS and e-shot campaigns. Briefed designers and created in-platform designs to support weekly sales targets. Web Content Management - Built and updated responsive WordPress pages using page builders, ensuring clean design and strong UX across devices. Graphic Design - Created and edited digital assets using Photoshop, Lightroom, and Canva, delivering eye-catching visuals aligned with brand identity. Campaign Reporting - Produced clear, insightful reports to assess campaign performance. Used data to highlight strengths and inform ongoing optimisation. Photo and Video Shoots - Supported product shoot planning and delivery, ensuring key features were captured with creative attention to detail. Partnership Development - Identified and built strategic partnerships, expanding brand reach and generating new leads through industry collaboration. Events and Exhibitions - Represented the brand at trade events, engaging with prospective customers and building industry relationships. Campaign Development - Assisted in the development of multi-channel campaigns with strong messaging and creative to support sales growth. Salesforce Reporting - Used Salesforce to build reports, segment audiences, and track campaign performance. Organic Social Media - Planned, scheduled, and managed engaging content across platforms while maintaining brand tone and community interaction. SEO Content Writing - Wrote SEO-focused blog and web content using keyword research to boost search visibility and organic rankings. Creative Writing and Concept Development- Developed ideas and creative copy to support marketing, brand storytelling, and product messaging.

Co-Founder of Morning Vibe Founded an online business selling a silent wrist alarm direct to customers via Amazon, which has generated over 6000 sales to date. Created and developed a brand, designing packaging, the logo and tagline, ensuring consistent branding throughout multiple channels (website, Amazon listing, social media). Developed marketing strategy across various touchpoints to ensure engaging and high-performing ads on Facebook, Instagram, TikTok and Amazon PPC. Featured in publications such as Men’s Health and The Guardian. Reinforced web development skills by creating a Squarespace site with Shopify, currently in development. Expanding knowledge of basic coding and front-end development. Dealing with operational activities such as liaising with suppliers, negotiations, timely stock management and adhering to strict policies. Delivered exceptional customer service to ensure customer satisfaction. Website - www.morningvibe.uk Amazon Listing - https://amzn.eu/d/5RBjqbB