Carl M. Cohen

Volunteered on pro bono consultant teams assisting local non-profits with strategic alignment, marketing strategies and other strategic issues identified by their boards. • GEARIN' UP (Washington,DC): Non-profit providing workforce development for under served DC youth. Project completed June 2020. • Compass Pro Bono (Washington,DC): Internal consulting project completed July 2019. • Girls on the Run-DC (Washington,DC): Non-profit serving 2,200 3rd through 8th grade girls annually. Strategic consulting project completed May 2018. • A Wider Circle (Silver Spring, MD): Social service non-profit serving 15,000 children and adults annually. Strategic consulting project completed May 2016. • Washington Area Bicycling Association (WABA): Regional bicycling advocacy group. Strategic consulting project completed May 2015. • CASA-DC (Washington, DC): Court Appointed Special Advocates (CASA) DC branch providing volunteer advocates and mentors to DC foster children. General consulting project completed June 2014.

Part-time volunteer providing background information and research findings to support future program planning. Write briefs and materials for the development team.

DC SCORES is one of Washington, DC's oldest and largest after-school program providers. Its unique soccer and literacy programming is provided free to over 3,000 in-need elementary and middle school students at 67 low performing schools. DATA PLANS and PROGRAM ANALYTICS • Built student data tables from FY2008 to FY2018 and performed longitudinal analysis of student retention rates by season and between program years. GRANT WRITING • Awarded $30,000 in 2018. Submitted 23 grants and awards over two years. • Log grants and contacts in Salesforce. • Researched the Foundation Center database for funders supporting middle school programs.

ACCOUNT DIRECTOR ADVISORY BOARD 2015-2017 Reviewed fifty to seventy five non-profit organization applications annually for quarterly service grants, then interviewed finalists for approval. Board inactive since DC Taproot office closed in 2017. MARKETING STRATEGIST / PROJECT MANAGER 2013-2017 Volunteer on pro bono marketing consultant teams to assist small, local non-profits improve their key messaging and visual identity. • Audubon Naturalist Society (Chevy Chase, MD): Visual identity project completed September 2015. • Paul Charter School (4th Ward, Washington, DC): DC's first public charter school. Key Messaging project completed February 2015. • Southeast Childrens Fund (8th Ward, Washington, DC): Education/social service non-profit, serving 125 low income pre-school children annually in DC’s 8th Ward. New logo completed September 2014. • Interfaith Works (Rockville, MD): Social service non-profit, serving 20,000 in-need and homeless people annually in Montgomery County, MD. Key Messaging project completed December 2013. • Advocates for Children and Youth (Baltimore, MD): Key Messaging project completed July 2013. • Cornerstones/Reston Interfaith (Reston, VA): Social service non-profit serving 15,000 in-need people annually in Northern Virginia. New name and logo completed January 2013.

• Earned MA - Teaching Degree. National-Louis University, Evanston, IL. • Sept 2007 - June 2008: Human Biology Teacher for high-risk, inner city students at Lake View Academy, Chicago, IL. • Jan- May 2007: Physics and General Biology Science Teacher, Central Junior High, Glencoe, IL. • 2006: Elementary school reading aide, Skokie, IL.

$220 million lighting manufacturer. Hired by VP-Marketing & Sales to jump start marketing efforts and implement product management system. Acquired by Schneider Electric in 2005. • Directed five member professional staff with $3.0 to $4.5 million annual budget to produce in-house advertising programs, website, product catalogs, tradeshow booth & trade events, product packaging, point of purchase displays, PR activities and annual corporate report. • Reduced new product roll out lead time one to two months by creating and implementing Juno's first product management system. Introduced MS PROJECT software and GANTT charts to coordinate Marketing, Sales, Engineering and Manufacturing department new product introduction activities.

Private consumer electronics company selling to Best Buy, Circuit City, SkyMall and other major retailers and catalog houses. Hired by President to quickly bringing new products to market. Sima relocated to Pittsburgh in 1996. • Received four Consumer Electronic Show (CES) Annual Design & Engineering Awards. One of which, the Sima Universal Cellular Phone Holder, was a SkyMall In-Flight Magazine #1 seller. • Identified niche and created product concept for PC Pals, one of the first children’s computer accessory lines introduced in USA market. Carried by Sears.

Private infant product company selling Sassy infant products and MAM pacifiers to Walmart, Target, K-Mart and other retailers. Hired by president to be company’s first marketing executive and create a corporate branding program. Acquired by Russ Berrie in 2002. • Introduced 12 new products including new infant feeding line which became 25% of company sales in two years. • Received three patents and one industry award for new products conceived during field visits.

$200 million bicycle and fitness company now located in Boulder, CO. Hired by Group VP-Marketing & Sales and VP-Sales to set up the bicycle industry’s first product management team. SENIOR PRODUCT MANAGER, ROAD BICYCLES AND AFTERMARKET (1982 to 1986) Directed nine member staff including two Product Managers, three Assistant Product Managers, Communications Manager and Racing Team Manager. $4.5 million budget. • Implemented bicycle industry's first formal consumer product management system. • 115% sales and 145% margin increase in road bicycle sales within four years to reach product line sales exceeding $100 million/year. Simultaneously grew aftermarket sales from $23 million to $42 million/year. Two to three Far East vendor trips annually. CORPORATE MARKETING SERVICES MANAGER (1986-1988) Directed six member staff, three professional racing teams (road racing, ATB and BMX), triathlete sponsorship and $8 million budget covering all corporate advertising, trade shows, collateral and PR activities. • 1988 ADDY Award National Finalist • 1st Place, 1989 Ironman World Championship, Mark Allen on Schwinn Paramount. • Wheaties box cover. Schwinn racer, Greg Smith. $1,000,000 free media exposure. • Lance Armstrong begins amateur racing career on Schwinn supported Dallas dealership racing team. GROUP PRODUCT MANAGER, FITNESS and BOWFLEX (1988 to 1990) Promoted to rapidly grow sales from $76 million to $93 million. Product line over 80% of corporate gross margin by 1990. Directed 11 member R&D and marketing team. • Negotiated sponsorship 1989 Arnold Shwarzenegger Body Building Classic. • Supplied fitness equipment to: -1988 America's Cup, Stars & Stripes crew. - Paul Newman Racing Car Team. - Kansas City Chiefs and Pittsburgh Steelers NFL teams.

Privately held $20 Million Super Glue and consumer adhesive manufacturer. Hired by President to ease his workload with his approaching retirement. Company acquired by Henkel in 1982.