carla rosales

* Marketing strategy and implementation for personal development training courses for expat women. * Developed and launched website and blog posts usign Wordpress. * Planning and execution of marketing materials for different channels: tradeshows, events, PR for print advertising, and social media. * Content planning for blog posts, email campaigns, and facebook posts. * Event planning: email segment lists, venues, material, promotions. * Visit: www.inspiring-women.net

* Developed marketing strategies for an e-commerce company of office products and supplies. * Project manager for the migration of the company’s e-commerce website to a new platform involving a migration of over 36,000 products. * Analyzed website metrics of user experience to develop new look and feel, functionalities, and improve content. * Planned and executed the following campaigns: e-Mail promotions and CRM, Search engine optimization (SEO), content management, social media, blog, and videos. * Optimized online advertising: increase traffic from web comparison sites, reduce costs, and increase conversion rate for AdWords campaigns. * Oversaw government contracts as well as the planning of government requests for proposals (RFQs). * Dealt with outside vendors of both marketing and IT services.

* Led the implementation of an e-marketing web platform (ASENZ), and was in charge of the coordination for migrating the information into the new platform working with teams in Mexico and USA. * Promoted training courses for marketing professionals and businesses. * Managed a directory project for the launch of “Direct Marketing Suppliers CIMM 2007.”

* Participated in two different areas of the unit * at the trade analysis sector, evaluated import volumes and product prices from countries that export to Mexico * at the legal sector, analyzed information from companies that practice dumping.

In charge of organizing business meetings between foreign ministers and UK companies to promote water technology projects for developing countries. Helped to prepare country reports about water infrastructure to analyze investing opportunities.

Meaningful, Contemporary Home Decor & Accessories Handcrafted with Social Projects in Mexico We bring authentic hand-crafted & hip pieces of culture for you to decorate your home or add a chic accessory to your personal style. We also want you to experience its vibrant culture in your everyday life while making a direct impact in the development of our communities and preserving our heritage. visit www.32estados.com to learn more.

* Led digital marketing projects for corporate and Business Units in Mexico (SEO, project planning, interactive apps, email, and eMarketing training). Participated as regional coordinator of web projects in Latin America (LA) working with the marketing and IT areas from USA & LA. * Implemented ExactTarget software for massive email campaigns in the region. * Planned and executed e-bulletins for the industries of agriculture, residential, food, electrical, packaging, and automotive. * Implemented SalesForce.com (CRM platform) applications to improve call center scripts. * Got Six Sigma Green Belt Certificate: delivered a website optimization project that increased website leads for Corian® BU.

Currently participate with the Institute in Mexico City (via online) to develop e-marketing plans for small and medium businesses websites, coordinate webinars and promote e-marketing training courses. I also develop online customer relationship management campaigns (e-CRM) for the Institute: emailing, SEO, social media, and data base management.