Carla P. Laino Bria

Claro is the largest telecommunications group in Latin America, operating in 24 countries and offering mobile phone services, broadband, pay TV, and corporate solutions. Responsibilities: • Head of Decision Engines (NBA-NBO), leading projects across two major fronts: Marketing and Technical Support – managing a team of 36 people, including data engineers, front-end developers, RPAs, integration specialists, and experts in SAS, Alteryx, Salesforce, and Python. • Vendor selection and contract management for service agreements. • Responsible for financial tracking of programs, preparing and defending the department’s OPEX and CAPEX, and overseeing Cloud FinOps (Azure and AWS). • Bridging the gap between Technology and Business, identifying client pain points and working with technical teams to deliver the best solutions. • Developing and tracking KPIs in collaboration with the executive board. Achievements: • Customer service excellence product awarded 3 times in 2024 (CX Awards from América Móvil Group, 18th place in Brazil’s Top 100 Most Innovative Projects, and finalist in the ABT Award for Technological Innovation), implemented across all customer communication channels, contributing to a 6-point increase in TNPS. • Structured the marketing support tool, enabling the decommissioning of legacy systems.

Responsibilities: • Engaging business teams to present the company’s corporate customer communication solution. • Guiding Technical Leaders of Squads on processes to align customer communications and conducting best practices workshops. • Monitoring the health of the messaging API. • Advising technical teams on implementing rules within RTDM flows for real-time customer communications. • Responsible for developing requirements analysis, design solutions, and security policies. • Tech stack: SAS RTDM, APIgee, Kibana, and GIT. Achievements: • Developed and disseminated processes and documents that streamlined communication with internal departments seeking Claro’s official customer communication channel.

SAS is an American company and the global leader in Analytics. With the power of analytics, SAS transforms a world of data into a world of intelligence, delivering better insights and faster results. Responsibilities: • Developed and maintained the Credit Data Warehouse and Data Mart focused on ABT (Analytical Base Tables) for statistical models at Bradesco. • Responsible for the Data Mart model for Credit Risk in banking implementations. • Participated in complex projects for major financial institutions, including Bradesco, Banco Volkswagen, Banco do Brasil, as well as retail companies like Riachuelo and Coca-Cola. • Acted as Technical Lead for ETL development teams, overseeing requirement analysis, design solutions, project documentation, construction, security policies, workshops, and coordinating SAS partners involved in the projects. • Experience with SAS Real-Time Decision Manager Software, focused on CreditFlow. Tech Stack: SAS, SAS Data Integration, SAS RTDM, Data Modeling, Data Warehouse, Data Mart, and ABT.

Banco BV is a private Brazilian bank offering a variety of financial services, including vehicle financing, asset management, corporate solutions, and digital accounts. Responsibilities: • Implemented SAS Credit Risk solution based on credit risk requirements. • Responsible for implementing and validating the SAS DDS Data Model (SAS risk solutions data model). • Developed, maintained, and audited Entity-Relationship Models (ER) and Multidimensional Models. • Generated scripts and applied them across various databases. Tech Stack: SAS, SAS Credit Risk, Sybase ASE, Sybase IQ, Oracle, SQL Server, Enterprise Architect, AllFusion ERwin Data Modeler V. 4.1, and PowerDesigner 12.5.

Banco Itaú is a financial institution operating in various sectors, including banking, insurance, investments, pensions, savings bonds, and consortiums. Itaú Unibanco, as it is commonly known, is the largest private bank in Brazil and the biggest financial conglomerate in the Southern Hemisphere. Responsibilities: • Developed, maintained, and audited Entity-Relationship Models (ER) and Multidimensional Models according to modeling rules, using ERwin 3.5.2, AllFusion ERwin Data Modeler V. 4.1, and PowerDesigner 12.5. • Conceptualized Entity-Relationship Models (ER) and Multidimensional Models, defining entities, attributes, relationships, and contexts in collaboration with systems analysts. • Validated the alignment of Entity-Relationship and Multidimensional Models with functional requirements, based on documentation from the Systems Development Methodology department. • Provided support for Case tools and data modeling to systems analysts. • Designed workflows and participated in the migration of Multidimensional Models from ERwin 3.5.2 to PowerDesigner 12.5. Tech Stack: PowerDesigner, ERwin, Data Modeling, Data Mart, Data Warehouse.

Responsibilities: • Maintained and developed the data model for the Debit Card System for Bradesco, using AllFusion ERwin Data Modeler V. 4.1. • Conducted analysis and programming in COBOL, JCL, and DB2 systems. • Performed testing and documentation of projects according to the client's Systems Development Methodology. Tech Stack: COBOL, JCL, DB2, Data Modeling