Carla Álvarez Fontdecaba

- Creación y liderazgo del proyecto de PR & Gifting de la marca. - Diseño e implementación de la operativa del programa de gifting desde cero, optimizando procesos y flujos de trabajo para garantizar la escalabilidad del proyecto. - Coordinación del equipo y de los procesos operativos para asegurar el cumplimiento de los objetivos establecidos. - Gestión de relaciones con talentos e influencers nacionales e internacionales coordinando el contacto, los envíos y el seguimiento de las colaboraciones. - Incremento del volumen de envíos de gifting, alcanzando más de 400 envíos mensuales. - Generación de +300 publicaciones con tag la marca e impulso del crecimiento del contenido orgánico, incrementando la visibilidad y el alcance en Instagram y TikTok. - Seguimiento, análisis e interpretación de KPIs para optimizar el rendimiento de las acciones de PR & Gifting y maximizar la rentabilidad de las iniciativas.

Collaboration with the Social Media team to develop engaging and strong social media strategies. Coordinate the selection of brand-aligned profiles for significant in-store events. Identification and connection with influencers and content creators relevant to COCUNAT's target audience. Negotiation with influencers and UGCs, defining pricing, contracts, deliverables, and timelines. Management of content creators in the following markets: Spain, Italy, France, Germany, the United Kingdom, and the United States. Planning and execution of influencer marketing campaigns to achieve specific objectives, such as product launches, promotions, and brand strategies. Collaboration with cross-functional teams, including marketing, creative, and product development, to integrate influencer activities into overall marketing strategies. Monitoring and analyzing the performance of influencer campaigns, generating regular reports, and providing insights to stakeholders. Utilization of data and analysis to measure the impact of influencer marketing strategies and optimize actions for better results.

Community manager: creation of own graphic and visual content, community building, content strategy, copywriting, etc. Interlocution and daily management with the client. Conceptualization of the strategic and communication plan of the brands. Writing of press releases, dossiers, invitations. Event management and relationship with talents. Media relations, press calls and press conferences Art direction: assistance and production of shootings to create a brand image. Monitoring and analysis of results.

Internship as an account executive in fashion, luxury, beauty and lifestyle brands managed by ALL ABOUT agency. AA is in charge of creating communication strategies for brands, always respecting their values and history. My tasks in the agency consisted of: - Elaboration of visual presentations and moodboards to present ideas to the client. - Creation of BBDD of press/stylists/influencers contacts. - Professional use of Microsof Excel. - Influencer marketing: gifting, fee actions, events, etc. - Support in the coordination of events. - Creation of content for social media. - Assistance in shootings and art direction.

Internship in PR agency and showroom. 3Chic is an agency specialized in fashion and lifestyle digital marketing, press, influencer marketing and branding for brands such as American Vintage, B the beach brand and more.

Remote internship as a content writer and assistant art director. Creation and writing of content for multiple channels (Instagram, Blog, Web) and contact with press (media, brands, influencers...).

Remote internship in the communication department of Meryac.

- Desarrollo de estrategias de comunicación 360º y storytelling aplicado a marcas de moda. - Social media como herramienta estratégica de comunicación. - Dirección de arte y desarrollo de universos visuales para campañas, editoriales, e-commerce y contenido digital. - Estilismo de moda. - Producción y coordinación de shootings (conceptualización, selección de equipo creativo, localizaciones y ejecución). - Análisis de mensajes y tendencias culturales, estéticas y de consumo dentro de la industria.

Ex-change