Carla Piçarra Santos

Head of Product - Channels & Loyalty & Smart Cities @ SIBS

About

Senior management professional, has developed her career in business and product innovation projects, planning and financial and complex operational and transformation process. With a clear focus on driving product development and go-to-market strategies, also achieved excellent results in scalling business, process optimization as well as continuous improvement. Additionally, brings experience in multidisciplinary team leadership and high-performance people mentoring. All of this experience allows her to be recognized for her leadership skills, team engagement, innovation, proactivity, and accomplished results, especially in high-complexity products and projects.

Country

Portugal

City

Lisbon

Industry

Financial Services

Skill

Planejamento estratégico, Liderança, Analítica, Continuidade do negócio, Treinamento, Economia, Capacidade de adaptação, Processo orçamental, Resolução de problemas, Pensamento crítico, Gestão de riscos, Serviços financeiros, Corporate Communications, P&L Management, Business Strategy, Partner Relationship Management, Business-to-Business (B2B), Communication, Sales and Marketing, International Business Development

Experience

Head of Product - Channels & Loyalty & Smart Cities

SIBS

2025-5 - Present · 1 yr 5 mos

Leading the strategy and the product teams for Smart Cities, ATM, Loyalty, POS, MULTIBANCO Services, Open Banking and Swift

Head of Business Unit - Strategy | Product | Operacional Excellence

SIBS

2022-1 - 2025-4 · 3 yrs 4 mos

Responsible for leading the strategic initiatives of the business unit for fraud prevention and risk services directly managing a team of 11 members: - Team Leadership and Mentoring - Business Strategy, Solutions&Product Development and Implementation - Relationship Management with Partners, Suppliers, and Customers - Planning, Financial management, Business cases and Pricing - Digital Transformation and Operational Excellence - OKR, KPI and Reporting

Senior Corporate Account Manager and Strategic projects

SIBS

2020-3 - 2021-12 · 1 yr 10 mos

Responsible for managing the portfolio of electronic payment solutions with major national Banks and Financial Institutions: - Strategic sales plan to enhance customer value and achieve targets - Business development, fostering solutions in a complex technological environment - Business and market reporting - Team leadership: Led multidisciplinary teams in delivering strategic initiatives and projects

Global Market Manager Lead

NOS SGPS

2016-12 - 2020-2 · 3 yrs 3 mos

Responsible for overseeing and driving growth and performance across 50 markets: - Led a team of six account and product managers - Training and development of the sales and product team - Sales strategy and product management - Service delivery, SLA and performance control - Led teams in strategic projects and provided support to key accounts during negotiation - Oversaw the automation process for the Profit and Loss (P&L) statement

Global Market Manager

Altice Portugal

2015-10 - 2016-11 · 1 yr 2 mos

- Team Leadership: International business development - Sales strategy, market analysis and performance control - Led projects for product development, pricing and efficiency

Senior International Account Manager

Altice Portugal

2014-3 - 2015-9 · 1 yr 7 mos

- Business development for international markets - Oversaw business operations - Sales strategy, financial planning and fostering long-term relationships with all stakeholders

National Account Manager

Altice Portugal

2009-1 - 2014-2 · 5 yrs 2 mos

- Managed high-profile corporate accounts - Negotiated proposals and contracts with leading national telecommunications partners - Team Leadership: Led cross-functional teams to implement customized technical solutions