carla childs

Assisted in designing, coordinating, and presenting marketing programs, publicity efforts, and advertising campaigns. Served as liaison between GRTC/ RideFinders and public/private/governmental entities. Improved the effectiveness of marketing efforts by proposing and implementing an annual promotional event schedule. Researched and recommended regional marketing events and sales sites for promotional opportunities. Reduced traffic congestion and improved air quality by a 24% through vanpool program participation (initiated twelve, (15) fifteen passengers vans) within a two year period by coordinating new transportation routes within Richmond Region, including routes to the Washington Metro area, Hampton Roads, Charlottesville and several military bases. Achieved a 99% participation rate on a survey of 4,000 City of Richmond employees by developing and implementing a promotional program which lead to participation with GRTC RideFinders’ core programs including free bus/reduce rate bus passes and carpool/vanpool options.

HOME's mission is to ensure equal access to housing for all people. HOME fulfills its mission to ensure equal access to housing for all people by addressing the still glaring individual instances of housing discrimination. Additionally, HOME works to tackle systemically divisive housing practices on a larger scale through fair housing enforcement and research, advocacy and statewide policy work. HOME also takes direct action to aid first-time homebuyers and families with homes under the threat of foreclosure. At a time when unequal access to housing and credit contributes most to the United States’ growing wealth gap, HOME’s multi-faceted approach is a powerful catalyst toward furthering fair housing.

* Coordinated the GRTC Transit Bus Program for Students, Staff and Faculty and other projects assisting in the following Departments: * Human Resources * Office of the President * VP - Advancement Office * Civic Engagement

Represented the Office of Deputy Chief Administrative Officer at meetings on the behalf of the City. Liaise with businesses, oversight of agencies, management of projects and programs, meetings and functions. Served as policy adviser to Deputy Chief, conducting research and analysis of projects and programs. Currently assisting in the CSA/FAPT Office housed in Department of Social Services. Served as staff lead for three (3) City of Richmond Mayor’s Commissions: Breastfeeding Commission; Bike Pedestrian and Trails Commission; and the Maggie L. Walker Initiative (Formally the Anti-Poverty Commission) Established a lactation room in City Hall for employees and the public Created the Pedestrian, Bike and Trails Coordinator position Established Girls Inc. of Richmond, Youth Supporting Youth and other youth development programs. Managed Non-Departmental $5.1 million Human Services Budget. Coordinated a weekend shuttle service to transport parents to regional juvenile centers due to temporary closure of the City of Richmond Detention Center.

Studied Marketing and Japanese Business Structures"]

Studio II Project - Maintaining the Senior Citizen Housing in the Carver Area"]