Carla Moss, NBC-HWC, FMCHC
Founder & Principal @ Metis Femtech Consultancy
About
I am the founder of Metis FemTech Consultancy, where I advise women’s health technology companies on predictive engagement, retention strategy, and Customer Success infrastructure in the AI era. My work focuses on a critical gap in the industry: the disconnect between what women’s health products promise and what actually keeps women engaged long enough to experience meaningful outcomes. I bring 15 years of enterprise Customer Success experience in Silicon Valley — building retention systems, managing high-value accounts, and ranking Top 3 in U.S. Markets within a Fortune 1000 company — into an industry that urgently needs systems thinking, not just product innovation. What differentiates my work is perspective. For the past six years, I’ve worked as a practitioner embedded within digital health ecosystems — providing coaching services across digital health platforms, femtech platforms, and medical practices. From within that role, I’ve had direct visibility into how these systems function in real time. I’ve observed where engagement breaks down: where users disengage, where retention fails, and where intended outcomes don’t materialize — or aren’t adequately measured or tracked. I’ve also witnessed promising digital health startups struggle to scale — and, in some cases, shut down — not because the problem wasn’t real, but because the systems required to sustain revenue, drive engagement, and support long-term behavior change were never fully built. In parallel, I maintain an independent coaching practice, Being Well Aware. I am a National Board-Certified Health and Wellness Coach (NBC-HWC) and Functional Medicine Certified Health Coach. While my practice specializes in midlife health — particularly perimenopause and menopause — my coaching experience spans the broader women’s health landscape, including fertility, pregnancy, PCOS, metabolic health, gut health, and autoimmune conditions through my work within digital health platforms and care delivery systems. This dual perspective gives me a unique lens. I understand women's health, and I understand the systems designed to support her. My work sits at the intersection of three systems: • Biological — hormones, stress physiology, cognitive shifts • Behavioral — what drives sustainable change and long-term adherence • Organizational — what enables a health product to retain, scale, and deliver impact I publish research-informed analysis on femtech retention strategy, women’s health, and the role of AI in the future of women’s health.
United States
San Francisco Bay Area
Hospital & Health Care
Weight Management, Communication, Personal Training, Personal Development, Nutrition, Life Coaching, Health Promotion, Coaching, Motivational Interviewing, Holistic Health, Functional Medicine, Wellness Coaching, Healthcare, Health Education, Wellness Education, Wellness Programs, Positive Psychology, Behavior Change
Experience
Founder & Principal
Metis Femtech Consultancy
Metis FemTech Consultancy is a boutique global advisory dedicated to helping women’s health technology companies build intelligent, sustainable growth through Customer Success excellence. Named for Metis—the Greek archetype of wisdom, foresight, and strategic intelligence—we partner with digital health and FemTech leaders navigating complexity, scale, and evolving market expectations. Our work sits at the intersection of: • Growth retention strategy • AI-native Customer Success design • Revenue risk mitigation • Multi-stakeholder adoption in healthcare environments Founded by Carla Moss, Metis FemTech bridges data-driven strategy with intuitive systems thinking. With 15+ years in Customer Success leadership and deep experience in digital health, Carla helps organizations align retention, outcomes, and operational intelligence to support long-term impact in women’s health.
Founder | Midlife Transition Coach for Women 40+
Being Well Aware
Being Well Aware is a midlife-focused health and identity coaching practice supporting women navigating perimenopause, menopause, and second-act reinvention. I integrate functional medicine literacy, hormone education, nervous system regulation, and relational depth work to help women understand the physiological and psychological shifts of midlife — not simply as symptoms to manage, but as transitions to move through consciously. My work spans: • Hormone and stress resilience • Cognitive and energy recalibration • Identity evolution and life redesign • Midlife sexuality and relational renewal • Sustainable lifestyle and behavior change In addition to private coaching and small-group programs, I partner with medical practices and digital health organizations to design structured coaching models that enhance patient engagement and long-term outcomes. My approach is evidence-informed, systems-oriented, and deeply attuned — blending physiology with identity-level transformation.
Education
Functional Medicine Coaching Academy Inc.
The Functional Medicine Health Coach Training Program, a collaboration with the Institute for Functional Medicine, offers a deep dive into positive psychology coaching techniques, Functional Medicine principles, nutrition and food plans, mind-body medicine, and the psychology of eating. While the conventional approach to healthcare focuses on using medication to reduce symptoms, Functional Medicine looks beyond the symptoms to identify why illness occurs in the first place. Functional Medicine's goal is optimal wellness. This approach empowers patients and doctors to work together to resolve the complex underlying causes of disease to restore health through diet and lifestyle change.
Somatica Institute
Sex and Relationship Coach
The Somatica® Institute offers quality professional training and certification in the field of Sex and Relationship Coaching to help people with sexual, intimacy and relationship issues, such as sexless marriage, low libido, and sexual dysfunction, and to lead clients through education on communication. Trained in guiding clients to achieve emotional empowerment, personal confidence, relationship satisfaction, and their fullest sexual potential.
Institute for Integrative Nutrition
Integrative Nutrition is a holistic approach to whole-person health, emphasizing the concept that there are so many factors influencing our health: the food we eat, the environment we live in, the relationships we foster, and so much more. Obtained specialties in Hormone Health and Emotional Eating Psychology.
Rutgers Business School
Business Administration and Management, General
University of San Francisco School of Law
Moot Court Award Recipient, Best Oral Argument
San Francisco State University
Political Science
Carla Moss, NBC-HWC, FMCHC's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.